Public understanding of science is an important aspect that affects technology development and transfer in the modern society. An astute understanding of science by the public helps easy acceptance and transfer of technology. The relation between technology transfer and public understanding of science is much more intricate in case of public funded R&D organizations. In applied research organizations such as Central Food Technological Research Institute, Mysore, where the research being carried out relates to one of the basic needs and is associated with traditional practices. Not surprisingly, the technology transfer efforts in CFTRI encompass a wide array of public. From knowledgeable large scale processors to the cottage industrialists for whom the technology is tradition handed down through practice, the clientele of CFTRI varies widely. Accordingly, the Institute has adopted varied communication strategies to simulataneously address its clientele. The strategies have used an array of media. In the early days when nutrition awareness was a prime mandate, direct communication through lectures and demonstrations were in extensive use. Over the years as the literacy rate rose, the Institute used print media as a vehicle of communication. Besides press releases, Semi-technical and popular science publications in the form of pamphlets and handouts were published. The Institute also published Food Science, a Popular Science journal, unique in that it was dedicated to a specialized branch of science and was published at a time when general science journals were rare. The journal was published simultaneously in English and two Indian languages to cater to non-English literates. The paper will elaborate with examples on the direct communication strategies and the media approaches adopted for public engagement by the Institute.

">
 [PCST]
PCST Network

Public Communication of Science and Technology

 

Science communication in an applied R&D institute

A. S. K. V. S Sharma   Information & Publicity, Central Food Technological Research Institute

Public understanding of science is an important aspect that affects technology development and transfer in the modern society. An astute understanding of science by the public helps easy acceptance and transfer of technology. The relation between technology transfer and public understanding of science is much more intricate in case of public funded R&D organizations. In applied research organizations such as Central Food Technological Research Institute, Mysore, where the research being carried out relates to one of the basic needs and is associated with traditional practices. Not surprisingly, the technology transfer efforts in CFTRI encompass a wide array of public. From knowledgeable large scale processors to the cottage industrialists for whom the technology is tradition handed down through practice, the clientele of CFTRI varies widely. Accordingly, the Institute has adopted varied communication strategies to simulataneously address its clientele. The strategies have used an array of media. In the early days when nutrition awareness was a prime mandate, direct communication through lectures and demonstrations were in extensive use. Over the years as the literacy rate rose, the Institute used print media as a vehicle of communication. Besides press releases, Semi-technical and popular science publications in the form of pamphlets and handouts were published. The Institute also published Food Science, a Popular Science journal, unique in that it was dedicated to a specialized branch of science and was published at a time when general science journals were rare. The journal was published simultaneously in English and two Indian languages to cater to non-English literates. The paper will elaborate with examples on the direct communication strategies and the media approaches adopted for public engagement by the Institute.

A copy of the full paper has not yet been submitted.

BACK TO TOP