During the past several decades, science and media both changes time to time. From past till now science has become more bureaucratic, problem-based, and dependent on private funding. Media also change their coverage importance. In present only entertainment media continuously work on science based issue. In fact in last 2-3 years film industry more focused in science & fictions in comparison of other type of media.

Most costly James Cameron's film (1200 crore) AVATAR, Bollywood most costly (190 crore) S. Shankar's film ROBOT & one of the successful film 3 idiots are live example of the importance of science in entertainment media. All the directors & actors of these films also accept that entertainment media is the power full tool to communicate & explain science in easier way. Rajnikant (lead hero of ROBOT) also said that entertainment media has more potential to teach Hands On Science.

In foreign countries also entertainment is the best option to communicate science in mass. In maximum places colleges & educational institutions offered "Science and Entertainment Media" courses. It explores the structure, meanings, and implications of science communication through entertainment media by reading
scholarly research and critically analysing media texts.

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Public Communication of Science and Technology

 

Science communication through entertainment media
(In the context of science fictional films, documentaries & TV shows)

Rohitashwa Krishna Mishra   Charchit Kahaniya Magazine

During the past several decades, science and media both changes time to time. From past till now science has become more bureaucratic, problem-based, and dependent on private funding. Media also change their coverage importance. In present only entertainment media continuously work on science based issue. In fact in last 2-3 years film industry more focused in science & fictions in comparison of other type of media.

Most costly James Cameron's film (1200 crore) AVATAR, Bollywood most costly (190 crore) S. Shankar's film ROBOT & one of the successful film 3 idiots are live example of the importance of science in entertainment media. All the directors & actors of these films also accept that entertainment media is the power full tool to communicate & explain science in easier way. Rajnikant (lead hero of ROBOT) also said that entertainment media has more potential to teach Hands On Science.

In foreign countries also entertainment is the best option to communicate science in mass. In maximum places colleges & educational institutions offered "Science and Entertainment Media" courses. It explores the structure, meanings, and implications of science communication through entertainment media by reading
scholarly research and critically analysing media texts.

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