According to Harold Lasswell, one of the important social functions of the media is providing information about events and conditions in society and the world. Also it should facilitate innovation, adaptation and progress by providing information. So Media has an important role in disseminating science and technology related issues to the people.

India witnessed media revolution in the nineties. The media world was revolutionized by the technology advancements, liberalized policies of Indian government, burgeoning of media houses and commercial objectives. Particularly the television medium developed a lot.

It is significant to study the role of Tamil television channels in science communication. Thanks to the number of Tamil television channels, we watched the launching of satellites; solar eclipses; scientific advancements. So we can have a quick look on some of the programmes of television channels which focuses on science and technology.

The purpose of the present study is to find out the coverage of science in Tamil satellite television channels; this research addresses the following questions. What is the extent of science coverage in Tamil satellite television channels? What are the content characteristics of science content in Tamil satellite television channels?

The present study employed qualitative method to study the coverage of science in Tamil satellite television channels. The researcher used observation method for the study. The data revealed that Tamil satellite television channels gives less importance to science and technology content. Sun TV, Chutti TV, Chittiram TV and Makkal TV have allotted time for regular science and technology programme. Most of the science content is in the form of discussion, puzzles, quiz, stories, and demonstration. The content also includes pictures, illustrations, animation, graphics and colorful photographs. Hence, some of the Tamil television channels are concentrating on science and technology. But they are very minimal.

">
 [PCST]
PCST Network

Public Communication of Science and Technology

 

Science communication through mass media
Coverage of science in tamil satellite television channels

K. G. Suriya Prakash   Media & Communication, Department of Educational Technology, Bharathidasan University

According to Harold Lasswell, one of the important social functions of the media is providing information about events and conditions in society and the world. Also it should facilitate innovation, adaptation and progress by providing information. So Media has an important role in disseminating science and technology related issues to the people.

India witnessed media revolution in the nineties. The media world was revolutionized by the technology advancements, liberalized policies of Indian government, burgeoning of media houses and commercial objectives. Particularly the television medium developed a lot.

It is significant to study the role of Tamil television channels in science communication. Thanks to the number of Tamil television channels, we watched the launching of satellites; solar eclipses; scientific advancements. So we can have a quick look on some of the programmes of television channels which focuses on science and technology.

The purpose of the present study is to find out the coverage of science in Tamil satellite television channels; this research addresses the following questions. What is the extent of science coverage in Tamil satellite television channels? What are the content characteristics of science content in Tamil satellite television channels?

The present study employed qualitative method to study the coverage of science in Tamil satellite television channels. The researcher used observation method for the study. The data revealed that Tamil satellite television channels gives less importance to science and technology content. Sun TV, Chutti TV, Chittiram TV and Makkal TV have allotted time for regular science and technology programme. Most of the science content is in the form of discussion, puzzles, quiz, stories, and demonstration. The content also includes pictures, illustrations, animation, graphics and colorful photographs. Hence, some of the Tamil television channels are concentrating on science and technology. But they are very minimal.

A copy of the full paper has not yet been submitted.

BACK TO TOP