Today, we are living in media society, according to agenda setting theory; the media is not only deciding the political issues in our society but also changing our life as well as behavior. The role of media becomes much widened in our day to day life. Now it is not only the 4th pillar of democracy but it in position of determining the pace of other pillars of democracy like Judiciary, executive and legislative also. Now a day, we can not imagine a society without any mass media. Mass media are deciding social ethics. With the opening of satellite communication mass communication & mass media has become inseparable part of Human life. Mass media becomes very important while communicating ideas intended to change behaviors of people right from developing awareness to adoption on of an innovation.

In India large majorities of the population is illiterate and hence have no scientific temperament. Moreover, more than 65 per cent of India population is living in villages, bound by traditions, deep rooted attitudes and superstition. This is a challenge for any science communicator. It is only through persuasive influence of mass communication, the illiterate and backward population in India can be directed towards any social change required for development of scientific temperament. Thus, mass media has important role to play in enlightening the masses to raise the standards of their living and improve quality of life with science & Technology.

The Indian media is under pressure of TRP. Due to this, Indian media is presenting only sensational, hyperbolic & false story. In these circumstances, unfortunately our media is not exploring scientific truth. Our society reflexes traditional values and sometimes it reacts as orthodox society. In this situation, scientific temperament is necessary in our society. So, we have to popularize Science. The main role of media is to inform and entertain the people, so we have to develop the interesting science fictions. Science have widened gap with art and literature. We have to fill this gap through creative writings of science & technology. Mass media is using new innovations of science and technology but under pressure of TRP and unethical practices, it is using to spread orthodox through mysterious programmes. The basic postulate to popularize the science is that, the science communication should be in mother tongue.

This is a small study about how scientific information and knowledge should given in mother language of any society .This study has been done in reference to Hindi language which is the third largest speaking language in the world. This study has adopted survey as well as observation method.

It gives very useful information about effective science communication in mother language irrespective of any language.

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Public Communication of Science and Technology

 

Science communication through mass media in mother tongue

Yogendra Pratap Singh   Department of Hindi, D. A. V.College

Today, we are living in media society, according to agenda setting theory; the media is not only deciding the political issues in our society but also changing our life as well as behavior. The role of media becomes much widened in our day to day life. Now it is not only the 4th pillar of democracy but it in position of determining the pace of other pillars of democracy like Judiciary, executive and legislative also. Now a day, we can not imagine a society without any mass media. Mass media are deciding social ethics. With the opening of satellite communication mass communication & mass media has become inseparable part of Human life. Mass media becomes very important while communicating ideas intended to change behaviors of people right from developing awareness to adoption on of an innovation.

In India large majorities of the population is illiterate and hence have no scientific temperament. Moreover, more than 65 per cent of India population is living in villages, bound by traditions, deep rooted attitudes and superstition. This is a challenge for any science communicator. It is only through persuasive influence of mass communication, the illiterate and backward population in India can be directed towards any social change required for development of scientific temperament. Thus, mass media has important role to play in enlightening the masses to raise the standards of their living and improve quality of life with science & Technology.

The Indian media is under pressure of TRP. Due to this, Indian media is presenting only sensational, hyperbolic & false story. In these circumstances, unfortunately our media is not exploring scientific truth. Our society reflexes traditional values and sometimes it reacts as orthodox society. In this situation, scientific temperament is necessary in our society. So, we have to popularize Science. The main role of media is to inform and entertain the people, so we have to develop the interesting science fictions. Science have widened gap with art and literature. We have to fill this gap through creative writings of science & technology. Mass media is using new innovations of science and technology but under pressure of TRP and unethical practices, it is using to spread orthodox through mysterious programmes. The basic postulate to popularize the science is that, the science communication should be in mother tongue.

This is a small study about how scientific information and knowledge should given in mother language of any society .This study has been done in reference to Hindi language which is the third largest speaking language in the world. This study has adopted survey as well as observation method.

It gives very useful information about effective science communication in mother language irrespective of any language.

A copy of the full paper has not yet been submitted.

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