By Communication of information about science and technology is essential for social and economic development. The media is often assumed as an efficient and effective means of disseminating information about various fields including science. Science communication is the key to the scientific knowledge, by virtue of which scientific knowledge and concepts can be carried to the common people. Thus, the common people are benefited with the new advancements in science and technology, and are able to fight hunger, drought, disease, and social evils such as superstitions, with self-confidence, courage and faith. Science communicators usually communicate to nonscientific audience. Communicating science to the public comprises diverse approaches such as public talks, debates, exhibitions, publications, science theatre and television documentaries. Often, these activities form a part of a wider campaign to engage people in science. In recent years, the volumes of scientific information and news have grown rapidly, but the coverage in the media has not grown that exponentially. There is a need to analyze the coverage given to science news / information in Indian media with special emphasis on radio. Now that radio has got revival, it has gained speed of conveying information which no other medium has. The news broadcast on radio has a style and pattern of its own which is quite different from a report in the press. Radio can put across ‘hot’ news to create awareness, though awareness to action calls for an integrated approach to development. Of late, people are particularly interested in health and environment, and this has been reflected through increased coverage. The scope for specializing in environment communication and health communication is increasing. The radio of diverse nature–be it All India Radio, campus community radio, NGO community radio, and educational radio such as Gyan Vani makes efforts in imparting and understanding scientific temper. The paper looks into various possibilities of communicating science effectively through radio, particularly in terms of updating the people with the latest in science and technology. While, radio concentrates on broadcasting phone-in programmes, talk-shows, drama, discussions, symposiums, and debates on subjects of social interest, health, developmental activities and civic consciousness. The paper discusses the various modes of communication by the use of radio. Jayaprakash D. is a PhD Research in the Department of Media Sciences, Anna University Chennai, Tamil Nadu, India.

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Public Communication of Science and Technology

 

Science communication through radio

Jayaprakash D.   CEG, Anna University Chennai

By Communication of information about science and technology is essential for social and economic development. The media is often assumed as an efficient and effective means of disseminating information about various fields including science. Science communication is the key to the scientific knowledge, by virtue of which scientific knowledge and concepts can be carried to the common people. Thus, the common people are benefited with the new advancements in science and technology, and are able to fight hunger, drought, disease, and social evils such as superstitions, with self-confidence, courage and faith. Science communicators usually communicate to nonscientific audience. Communicating science to the public comprises diverse approaches such as public talks, debates, exhibitions, publications, science theatre and television documentaries. Often, these activities form a part of a wider campaign to engage people in science. In recent years, the volumes of scientific information and news have grown rapidly, but the coverage in the media has not grown that exponentially. There is a need to analyze the coverage given to science news / information in Indian media with special emphasis on radio. Now that radio has got revival, it has gained speed of conveying information which no other medium has. The news broadcast on radio has a style and pattern of its own which is quite different from a report in the press. Radio can put across ‘hot’ news to create awareness, though awareness to action calls for an integrated approach to development. Of late, people are particularly interested in health and environment, and this has been reflected through increased coverage. The scope for specializing in environment communication and health communication is increasing. The radio of diverse nature–be it All India Radio, campus community radio, NGO community radio, and educational radio such as Gyan Vani makes efforts in imparting and understanding scientific temper. The paper looks into various possibilities of communicating science effectively through radio, particularly in terms of updating the people with the latest in science and technology. While, radio concentrates on broadcasting phone-in programmes, talk-shows, drama, discussions, symposiums, and debates on subjects of social interest, health, developmental activities and civic consciousness. The paper discusses the various modes of communication by the use of radio. Jayaprakash D. is a PhD Research in the Department of Media Sciences, Anna University Chennai, Tamil Nadu, India.

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