Today in modern world everybody runs behind the fake and it has generally become a trend both in fashion as well as in education. This trend has also affected the students. Scientific temper describes an attitude which involves the application of logic and evidence of basic and pre-conceived notion. Discussion argument and analysis and research are vital parts of scientific temper. Today we find a decrease in scientific temper and science is disappearing from the priority list of students. Students study in science stream up to a certain level and then change their stream because of insufficient knowledge of the fascinations of science. Everywhere, we see advertisements attracting a student for a career in engineering or management claiming high results. Is there any advertisement or any other communication to the student about perspective careers in science and what role do scientists play in building the society. In the present paper, we have carried out a detailed study of the measures required to inculcate scientific temper in the students and to communicate the fascinating prospects of career options in science.

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Public Communication of Science and Technology

 

Science education and advertisements

Sweta Rathore   Institute of Mass Communication in Science & Technology,University of Lucknow

A. K. Sharma   Institute of Mass Communication in Science & Technology,University of Lucknow

Today in modern world everybody runs behind the fake and it has generally become a trend both in fashion as well as in education. This trend has also affected the students. Scientific temper describes an attitude which involves the application of logic and evidence of basic and pre-conceived notion. Discussion argument and analysis and research are vital parts of scientific temper. Today we find a decrease in scientific temper and science is disappearing from the priority list of students. Students study in science stream up to a certain level and then change their stream because of insufficient knowledge of the fascinations of science. Everywhere, we see advertisements attracting a student for a career in engineering or management claiming high results. Is there any advertisement or any other communication to the student about perspective careers in science and what role do scientists play in building the society. In the present paper, we have carried out a detailed study of the measures required to inculcate scientific temper in the students and to communicate the fascinating prospects of career options in science.

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