In our daily life, we come across advertisements where companies use science to bias the opinion of customers regarding their product. Companies pay misuse science and technology in different ways to reach their objectives. They can disguise advertisements in the shape of a scientific text, show properties that the products advertised do not have and emphasize what are the usual properties of products of the same kind. The advertisers take advantage of the poor scientific knowledge of the population for their benefit. In the present paper, we have analyzed several cases (i) advertisements of soaps and detergents, (ii) advertisements of toothpastesn (iii) products of technology (iv) a depicted image of scientists.

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Public Communication of Science and Technology

 

Science in advertisements

Arslan Sharif   Institute of Mass Communication in Science & Technology,University of Lucknow

Punit Kumar   Institute of Mass Communication in Science & Technology,University of Lucknow

In our daily life, we come across advertisements where companies use science to bias the opinion of customers regarding their product. Companies pay misuse science and technology in different ways to reach their objectives. They can disguise advertisements in the shape of a scientific text, show properties that the products advertised do not have and emphasize what are the usual properties of products of the same kind. The advertisers take advantage of the poor scientific knowledge of the population for their benefit. In the present paper, we have analyzed several cases (i) advertisements of soaps and detergents, (ii) advertisements of toothpastesn (iii) products of technology (iv) a depicted image of scientists.

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