The essence of Science Communication lies in establishing the fact that science is a necessity that stems out of life problems itself. Formal education may propel Science but the inventive capacity developing in the course of meeting those life problems in an uneducated individual can any day change the shape of the world. The only lacuna towards this is promotion of that scientific intellect that may be budding in any orthodox tribal community of Madhya Pradesh or some poor village in the islands of Trinidad and not necessarily in a sophisticated R&D laboratory of a multi- national company. Any local invention taking place in a greased congested motor garage could just have potential to give jitters to the R&D expert team of an automobile giant. Identifying a talent of the sort & creating its visibility from a local arena to a global platform through Science talent hunt is the gap that Science Communicators can fit in. In my opinion, communication can serve as a mediator to link local talent to the outside world through the concept of ‘Scienfotainment’ which would amalgamate Science with entertainment and magnify its impact. This would be a leap towards promoting scientific & rational attitude through novel science talent shows that can be telecasted worldwide. Patents can be granted to those inventions which hold commercial viability thus benefitting the local talent. Global Science communication would emerge as a new face evolving from the local scientific communicators struggling to get better visibility in today’s time.

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Public Communication of Science and Technology

 

Scienfotainment
Popularising science through entertainment

Salil Seth   Institute of Mass Communication in Science & Technology,University of Lucknow

Dipak Kumar   Institute of Mass Communication in Science & Technology,University of Lucknow

The essence of Science Communication lies in establishing the fact that science is a necessity that stems out of life problems itself. Formal education may propel Science but the inventive capacity developing in the course of meeting those life problems in an uneducated individual can any day change the shape of the world. The only lacuna towards this is promotion of that scientific intellect that may be budding in any orthodox tribal community of Madhya Pradesh or some poor village in the islands of Trinidad and not necessarily in a sophisticated R&D laboratory of a multi- national company. Any local invention taking place in a greased congested motor garage could just have potential to give jitters to the R&D expert team of an automobile giant. Identifying a talent of the sort & creating its visibility from a local arena to a global platform through Science talent hunt is the gap that Science Communicators can fit in. In my opinion, communication can serve as a mediator to link local talent to the outside world through the concept of ‘Scienfotainment’ which would amalgamate Science with entertainment and magnify its impact. This would be a leap towards promoting scientific & rational attitude through novel science talent shows that can be telecasted worldwide. Patents can be granted to those inventions which hold commercial viability thus benefitting the local talent. Global Science communication would emerge as a new face evolving from the local scientific communicators struggling to get better visibility in today’s time.

A copy of the full paper has not yet been submitted.

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