It is a social responsibility for scientists to popularize scientific knowledge in the public. Books are one kind of media to popularize science, and scientists trust and know it very well. So far, books have been playing an important role on helping scientists to promote the pubic understanding of science. In the paper, at first, the author reviews and analyses the position of the popular science books, the role of scientists in publishing popular science books as well as the mainly collaborating way between scientists and publishers in science communication in China. The author points out that under the buffet of new media and high technology of science communication, scientists should pay more attention to publication of popular science we called as a traditional media. Facing ever-increasing interests and demands to scientific knowledge from the public, we should strengthen the interaction and contacts between the public and scientists through the media of popular science books.

In the paper, the author provides us with some cases and practical examples to explain no matter whether scientists are authors, recommenders or leading characters in the popular science books, they can produce or form favorable models of science communication through which readers are close to science and understand science. Finally more and more people are attracted by glamour of science. In the meantime, the author emphasizes that comparing with male scientists, when taking up science education or work on science popularization, female scientists will have a distinctive advantage because they have both the meticulously rational thinking and the character of maternal love with mildness and patience.

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Public Communication of Science and Technology

 

Scientists and popular science books
The role of scientists in science popularization

Hui Xu   China Science and Technology Press (Popular Science Press)

It is a social responsibility for scientists to popularize scientific knowledge in the public. Books are one kind of media to popularize science, and scientists trust and know it very well. So far, books have been playing an important role on helping scientists to promote the pubic understanding of science. In the paper, at first, the author reviews and analyses the position of the popular science books, the role of scientists in publishing popular science books as well as the mainly collaborating way between scientists and publishers in science communication in China. The author points out that under the buffet of new media and high technology of science communication, scientists should pay more attention to publication of popular science we called as a traditional media. Facing ever-increasing interests and demands to scientific knowledge from the public, we should strengthen the interaction and contacts between the public and scientists through the media of popular science books.

In the paper, the author provides us with some cases and practical examples to explain no matter whether scientists are authors, recommenders or leading characters in the popular science books, they can produce or form favorable models of science communication through which readers are close to science and understand science. Finally more and more people are attracted by glamour of science. In the meantime, the author emphasizes that comparing with male scientists, when taking up science education or work on science popularization, female scientists will have a distinctive advantage because they have both the meticulously rational thinking and the character of maternal love with mildness and patience.

A copy of the full paper has not yet been submitted.

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