Background Today it is not only the professional media companies that produce video and TV for a broad audience. 57% of the young Americans (15-19 year old) have produced and up-loaded video on the website YouTube. The universities way of communicating science is also changing; Scientist, teachers and communication staff communicate science through video, TV, web-TV. Objectives In Sweden we have an ongoing project, Vetenskapslandet, with the objectives to stimulate the Swedish universities to produce TV-reports on research and education. The weekly TV serial, broadcasted in a public service channel, aim to interest, engage and show how science affects public, and vice versa.

Method In Vetenskapslandet, the universities themselves produce TV-reports (2-6 minutes) about research. The 30 min TV program is broadcasted on national TV once a week. The TV-reports are also published on HYPERLINK "http://www.forskning.se" www.forskning.se (nationwide website for research information) and as pod TV.

Results There is a strong interest among the universities in using video as a tool for communicating science. Over 600 TV-reports have been produced since Vetenskapslandet started 2004. The stories in Vetenskapslandet differ from those in other media. Where the same researchers often comment on big issues in society. Vetenskapslandet give insight in what the "grass root researchers" are up to. The TV-reports are used in a variety of ways. One TV-report, for example, has been supplemented to a PhD thesis.

Questions Vetenskapslandet has an constantly growing audience. But there are things to investigate and debate:
Is the audience affected, does it influence their everyday life? Do they feel more empowered to interact with science?

And how does it affect the credibility when universities are making the tv-reports themselves?Discussions has been initiated with the Göteborg Center for Public Learning and understanding concerning these issues.

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Public Communication of Science and Technology

 

New media channels for science and education – what are the best channels for university video communication 2

Tove Eriksson   Göteborg university

Cecilia Anderson-Edwall   Göteborg university

Johan Nyman   Lund university

Background Today it is not only the professional media companies that produce video and TV for a broad audience. 57% of the young Americans (15-19 year old) have produced and up-loaded video on the website YouTube. The universities way of communicating science is also changing; Scientist, teachers and communication staff communicate science through video, TV, web-TV. Objectives In Sweden we have an ongoing project, Vetenskapslandet, with the objectives to stimulate the Swedish universities to produce TV-reports on research and education. The weekly TV serial, broadcasted in a public service channel, aim to interest, engage and show how science affects public, and vice versa.

Method In Vetenskapslandet, the universities themselves produce TV-reports (2-6 minutes) about research. The 30 min TV program is broadcasted on national TV once a week. The TV-reports are also published on HYPERLINK "http://www.forskning.se" www.forskning.se (nationwide website for research information) and as pod TV.

Results There is a strong interest among the universities in using video as a tool for communicating science. Over 600 TV-reports have been produced since Vetenskapslandet started 2004. The stories in Vetenskapslandet differ from those in other media. Where the same researchers often comment on big issues in society. Vetenskapslandet give insight in what the "grass root researchers" are up to. The TV-reports are used in a variety of ways. One TV-report, for example, has been supplemented to a PhD thesis.

Questions Vetenskapslandet has an constantly growing audience. But there are things to investigate and debate:
Is the audience affected, does it influence their everyday life? Do they feel more empowered to interact with science?

And how does it affect the credibility when universities are making the tv-reports themselves?Discussions has been initiated with the Göteborg Center for Public Learning and understanding concerning these issues.

A copy of the full paper has not yet been submitted.

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