Background

Today there is a widespread interest and use of video productions at the universities. Video is more and more frequently used as a part of education and communication.

Several universities in Europe and the USA have their own production departments, for example University TV units, with full capacity to make professional TV segments, video reports and entire TV serials.

In some countries there is ongoing cooperation between universities and broadcasting TV companies, on regional or national basis. On an international level, the web has become the main distribution channel.

How can we make it easy for the public to find web-TV and broadcasting on research and education? What “video media highways” should be used for University communication?

Objectives

In many research projects the research funders express explicit requirements to the researchers to spread video reports that summarize the results. But even if the production is no problem, the distribution is.

As science and research results is of great interest to the public, shown by an increasing range of science in TV, the universities should have a common, international channel on web and TV. This would benefit lifelong learning as well as student mobility.

Method

A network of European University TV has started, with at least five nations involved. The participators goals are to explore possibilities to cooperate, exchange material and find ways to reach an international audience. This network can be more established and extended the next years.

Questions/Problems

To sum up: The universities have a lot of content, of great interest of the public. The researchers have obligations to tell about their results. The universities have abilities to produce professional video.

Still there is no obvious, general channel for university video, no highway to a successful way to communicate research and educational information. Today many institutions use YouTube or Google Video – but is that the best way to reach out / get around?

Can we find ways for University cooperation in this matter? How can we establish cooperation with broadcasting companies, and what is the best way for universities to publish video on the web - common channels or special university channels?

How can we accomplish a European or worldwide knowledge-based channel on TV and on the web?

•Speakers: Cecilia Anderson Edwall and Tove Eriksson, Goteborg University, Digital Media / University TV, Box 100, 405 30 Goteborg, Sweden, cecilia.edwall@gu.se, tove.eriksson@gu.se and Johan Nyman, Lund University, johan.nyman@kanslin.lu.se - confirmed and also representatives from University TV in Torino and Strasbourg - to be confirmed

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Public Communication of Science and Technology

 

New media channels for science and education – what are the best channels for university video communication

Cecilia Edwall   Goteborg University

Background

Today there is a widespread interest and use of video productions at the universities. Video is more and more frequently used as a part of education and communication.

Several universities in Europe and the USA have their own production departments, for example University TV units, with full capacity to make professional TV segments, video reports and entire TV serials.

In some countries there is ongoing cooperation between universities and broadcasting TV companies, on regional or national basis. On an international level, the web has become the main distribution channel.

How can we make it easy for the public to find web-TV and broadcasting on research and education? What “video media highways” should be used for University communication?

Objectives

In many research projects the research funders express explicit requirements to the researchers to spread video reports that summarize the results. But even if the production is no problem, the distribution is.

As science and research results is of great interest to the public, shown by an increasing range of science in TV, the universities should have a common, international channel on web and TV. This would benefit lifelong learning as well as student mobility.

Method

A network of European University TV has started, with at least five nations involved. The participators goals are to explore possibilities to cooperate, exchange material and find ways to reach an international audience. This network can be more established and extended the next years.

Questions/Problems

To sum up: The universities have a lot of content, of great interest of the public. The researchers have obligations to tell about their results. The universities have abilities to produce professional video.

Still there is no obvious, general channel for university video, no highway to a successful way to communicate research and educational information. Today many institutions use YouTube or Google Video – but is that the best way to reach out / get around?

Can we find ways for University cooperation in this matter? How can we establish cooperation with broadcasting companies, and what is the best way for universities to publish video on the web - common channels or special university channels?

How can we accomplish a European or worldwide knowledge-based channel on TV and on the web?

•Speakers: Cecilia Anderson Edwall and Tove Eriksson, Goteborg University, Digital Media / University TV, Box 100, 405 30 Goteborg, Sweden, cecilia.edwall@gu.se, tove.eriksson@gu.se and Johan Nyman, Lund University, johan.nyman@kanslin.lu.se - confirmed and also representatives from University TV in Torino and Strasbourg - to be confirmed

A copy of the full paper has not yet been submitted.

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