Science communicators in India assume that people are isolated, N-number of individual units of asymmetrical scientific cognition and ‘knowledge deficiency’ which can be addressed by a top-down, structured, rationalized flow of information and education. They fail to understand that humans are an organic part of a socio- cultural ‘whole’ with complex cognitive and emotional inter-connectedness. Based upon our live experience of science communication in India and the review of extant literature, we have tried to disentangle the values associated with the scientific community’s approach to science communication in India and those of the general public who are supposed to be enlightened.

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Socio-cultural cognition as a moderator of science communication in India

Alok Kumar Mohapatra  

Amarendra Kumar Dash  

Harapriya Padhi  

Science communicators in India assume that people are isolated, N-number of individual units of asymmetrical scientific cognition and ‘knowledge deficiency’ which can be addressed by a top-down, structured, rationalized flow of information and education. They fail to understand that humans are an organic part of a socio- cultural ‘whole’ with complex cognitive and emotional inter-connectedness. Based upon our live experience of science communication in India and the review of extant literature, we have tried to disentangle the values associated with the scientific community’s approach to science communication in India and those of the general public who are supposed to be enlightened.

A copy of the full paper has not yet been submitted.

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