Information science, an imperative aspect in any innovation enables people at the ’Bottom of the Pyramid’ into entrepreneurs. In recent time new modes of communication are being governed by varied government, and non-government institutions. In the niche of innovations ‘Aadhaar’ has attained paramount importance in terms of aquaintance and usage of communication technologies to simplify pulls and pushes confronted by common man of a highly populated developing country like India. The Objective of this paper is (a) To understand how the communication for UIDAI (Aadhaar) is being planned and undertaken .(b) To study what can be the issues in it’s acceptance and adoption. ‘Aadhaar’–UIDAI is an example of a methodology to bring revolution in not only how people access technology, but also in how the country is governed, starting with the domain of national and social security. It is being developed to be a multipurpose National Identity card. This unique identity card, it is believed would help address the issues related to subsidies and prevent embezzlement of funds for poverty alleviation programmes such as NREGA, other than the issues related to national security. It uses the technology of asymmetric key cryptography and symmetric key cryptography. India being a unique country with it’s diversity in culture and traditions, a methodology of the kind of ‘Aadhaar’ would require distinctive and customized solutions for communication and adoption. We would be considering some cases in perspective and how the ‘Adhaar team’ are coming up with tieups and methods to cater to such issues. The name ‘Adhaar’ as well as the logo signify ‘foundation and hope’ and can be well associated with by the people of India. We would also be considering similar examples from other countries and the challenges faced by them during the initial years of adoption and how they solved such issues. In addition, we would also refer solutions based on expert opinion and our own perspectives.Secondary data and expert opinions would be considered for writing the paper. Implications and value: The paper envisages to understand and present a general perspective on mass communication, adoption and acceptance of‘Aadhaar’ which has social, political and economic relevance.

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Public Communication of Science and Technology

 

Study of the communication methodology for aadhaar and issues in it’s acceptance and adoption by the common man in India

Nidhi Kapil Kasetwar  

Vrinda Sikri  

Information science, an imperative aspect in any innovation enables people at the ’Bottom of the Pyramid’ into entrepreneurs. In recent time new modes of communication are being governed by varied government, and non-government institutions. In the niche of innovations ‘Aadhaar’ has attained paramount importance in terms of aquaintance and usage of communication technologies to simplify pulls and pushes confronted by common man of a highly populated developing country like India. The Objective of this paper is (a) To understand how the communication for UIDAI (Aadhaar) is being planned and undertaken .(b) To study what can be the issues in it’s acceptance and adoption. ‘Aadhaar’–UIDAI is an example of a methodology to bring revolution in not only how people access technology, but also in how the country is governed, starting with the domain of national and social security. It is being developed to be a multipurpose National Identity card. This unique identity card, it is believed would help address the issues related to subsidies and prevent embezzlement of funds for poverty alleviation programmes such as NREGA, other than the issues related to national security. It uses the technology of asymmetric key cryptography and symmetric key cryptography. India being a unique country with it’s diversity in culture and traditions, a methodology of the kind of ‘Aadhaar’ would require distinctive and customized solutions for communication and adoption. We would be considering some cases in perspective and how the ‘Adhaar team’ are coming up with tieups and methods to cater to such issues. The name ‘Adhaar’ as well as the logo signify ‘foundation and hope’ and can be well associated with by the people of India. We would also be considering similar examples from other countries and the challenges faced by them during the initial years of adoption and how they solved such issues. In addition, we would also refer solutions based on expert opinion and our own perspectives.Secondary data and expert opinions would be considered for writing the paper. Implications and value: The paper envisages to understand and present a general perspective on mass communication, adoption and acceptance of‘Aadhaar’ which has social, political and economic relevance.

A copy of the full paper has not yet been submitted.

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