Background: Participatory journalism is a new trend in on‐line media. But is it possible to engage young readers to contribute when the subject is science and science communication? Objective/Hypotheses: Videnskab.dk is a new danish web‐paper reporting on news in science. The site is financed by the danish government, and one of the objectives is engage young people to take active part in science communication. Web 2.0 presents many means to solve this task, one of them being participatory journalism. We studied if young people are willing to take on this task. Methods: Focus groups and usability tests were presented with different concepts of videnskab.dk with varying degrees of user participation. The test groups were interviewed on their main demands to a science news website. Results: The test groups had very little interest in participating with content on a science news site. Reliability and good writing are their main demands to such a site. Conclusions: Even though participatory journalism is a trend in on line media, it seems like there is no demands of such kind from the young target groups when is comes to science journalism. Young people want the same as the older generation: reliable, well written news produces by a professional staff.

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Public Communication of Science and Technology

 

Participation of young readers in on‐line science journalism

Peter HyldgÃ¥rd   Technical University of Denmark

Background: Participatory journalism is a new trend in on‐line media. But is it possible to engage young readers to contribute when the subject is science and science communication? Objective/Hypotheses: Videnskab.dk is a new danish web‐paper reporting on news in science. The site is financed by the danish government, and one of the objectives is engage young people to take active part in science communication. Web 2.0 presents many means to solve this task, one of them being participatory journalism. We studied if young people are willing to take on this task. Methods: Focus groups and usability tests were presented with different concepts of videnskab.dk with varying degrees of user participation. The test groups were interviewed on their main demands to a science news website. Results: The test groups had very little interest in participating with content on a science news site. Reliability and good writing are their main demands to such a site. Conclusions: Even though participatory journalism is a trend in on line media, it seems like there is no demands of such kind from the young target groups when is comes to science journalism. Young people want the same as the older generation: reliable, well written news produces by a professional staff.

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