An attempt is made to take science to common people for developing a scientific temper, humanism and spirit of enquiry. This has to be done in micro as well as macro level for coordinating efforts amongst various scientific bodies, academic institutions, industry and NGOs for the effective exchange and dissemination of scientific information. The science communication programmes should undertake activities including training courses, lectures, audio visual and folk media. With limited resources and multitude of languages, mass science education faces great challenge in delivery and coverage. Due to the paucity of resource persons we are not able to reach the large part of rural mass . Simultaneous coverage of larger audience in one go and mass coverage of people in the remote areas for spreading science literacy, are more complex and difficult.

To resolve the challenges of mass reach, interactive communication model with easily implementable and adaptive approach with broadband technology was tried in BSNL for employees’ training delivery. The success story has been brought out as model for the spread of science communication across India.

A server with streaming card and web camera at the headquarters (called Web studio) were connected on to the broadband internet. The server was connected to audio amplifier and a mike was used for broadcast .The server was configured as web server with a website having a small window presenting the resource person video and an application for on line chat and interactivity. This server having hooked on to the broadband network was made available at remote locations having broadband connectivity. The programmes were preplanned and the remote locations were informed beforehand. On the day of programme the resource person will be conducting the lessons at the webstudio. In the remote location the audience will be sitting before the computer connected to the broadband internet logging on to the website through which the current programme is being streamed. This was having interactivity and coverage to all remote hill areas where BSNL persons are stationed and who require training on customer care initiative and technology awareness programmes. This initiative was an all round success on account of the broadband internet presence everywhere , attraction of video impact of the resource person and coverage of BSNL training programmes to thousands of employees in a shorter span of time with cost effective training content.

This cost effective model can be deployed to resolve the need to make science communication activities more effective, both in terms of quality and quantity. By this mode of communication we can make a dent in wiping out superstitions that have prevailed throughout the ages, particularly in tribal areas where literacy levels are low with the help of Self Help Groups and Common Service Centres. Thus great and complex challenges in mass science education can be met with success.

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Public Communication of Science and Technology

 

Taking science to common people
A technology approach

J. Santhanakrishnan   Institution of Electronic Telecommunication Engineers

An attempt is made to take science to common people for developing a scientific temper, humanism and spirit of enquiry. This has to be done in micro as well as macro level for coordinating efforts amongst various scientific bodies, academic institutions, industry and NGOs for the effective exchange and dissemination of scientific information. The science communication programmes should undertake activities including training courses, lectures, audio visual and folk media. With limited resources and multitude of languages, mass science education faces great challenge in delivery and coverage. Due to the paucity of resource persons we are not able to reach the large part of rural mass . Simultaneous coverage of larger audience in one go and mass coverage of people in the remote areas for spreading science literacy, are more complex and difficult.

To resolve the challenges of mass reach, interactive communication model with easily implementable and adaptive approach with broadband technology was tried in BSNL for employees’ training delivery. The success story has been brought out as model for the spread of science communication across India.

A server with streaming card and web camera at the headquarters (called Web studio) were connected on to the broadband internet. The server was connected to audio amplifier and a mike was used for broadcast .The server was configured as web server with a website having a small window presenting the resource person video and an application for on line chat and interactivity. This server having hooked on to the broadband network was made available at remote locations having broadband connectivity. The programmes were preplanned and the remote locations were informed beforehand. On the day of programme the resource person will be conducting the lessons at the webstudio. In the remote location the audience will be sitting before the computer connected to the broadband internet logging on to the website through which the current programme is being streamed. This was having interactivity and coverage to all remote hill areas where BSNL persons are stationed and who require training on customer care initiative and technology awareness programmes. This initiative was an all round success on account of the broadband internet presence everywhere , attraction of video impact of the resource person and coverage of BSNL training programmes to thousands of employees in a shorter span of time with cost effective training content.

This cost effective model can be deployed to resolve the need to make science communication activities more effective, both in terms of quality and quantity. By this mode of communication we can make a dent in wiping out superstitions that have prevailed throughout the ages, particularly in tribal areas where literacy levels are low with the help of Self Help Groups and Common Service Centres. Thus great and complex challenges in mass science education can be met with success.

A copy of the full paper has not yet been submitted.

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