Background
Formas Fokuserar (Formas Focuses), a series of pocket books, is an essential part of the Swedish Research Council Formas's task to communicate research results. The series is a forum for debate where researchers in a popular way clarify where we stand today.

Methods
We choose topical themes. Themes we judge being of interest both for media and the public, and where there is no single truth. Often the researchers do not agree.

A planning group of 3-4 senior researcher covering the subject area, the head of communications and a science journalist is established. This group draw up the out-line of the book. A number of researchers are asked to cover the theme from hers or his particular angle. Sometimes, as a complement, stakeholders are interviewed to give their point of view. The planning group reads and comment the manuscrips.

The texts are edited to fit the target group: "secondary school and above". Themes so far Organic farming, Recycling of garbage, Myths of food, Biodiversity, City development, Overfishing, Domestic animal welfare, Food, environment and the new biology(GMO), The Baltic Sea, Environmental toxins, Bio energy and Consumerism.

Witty titles and somewhat flashy covers are a must.
See http://www.formas.se/formas_shop/ProductList 1864.aspx

Results
The series has turned out to be a great success. Positive response in media and among secondary school and higher education teachers. Sales 4000 - 5000 copies the first year.

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Public Communication of Science and Technology

 

Popular science pocket books on controversial subjects

Birgitta Johansson   Swedish Research Counncil Formas

Britt Olofsdotter   Swedish Research Counncil Formas

Background
Formas Fokuserar (Formas Focuses), a series of pocket books, is an essential part of the Swedish Research Council Formas's task to communicate research results. The series is a forum for debate where researchers in a popular way clarify where we stand today.

Methods
We choose topical themes. Themes we judge being of interest both for media and the public, and where there is no single truth. Often the researchers do not agree.

A planning group of 3-4 senior researcher covering the subject area, the head of communications and a science journalist is established. This group draw up the out-line of the book. A number of researchers are asked to cover the theme from hers or his particular angle. Sometimes, as a complement, stakeholders are interviewed to give their point of view. The planning group reads and comment the manuscrips.

The texts are edited to fit the target group: "secondary school and above". Themes so far Organic farming, Recycling of garbage, Myths of food, Biodiversity, City development, Overfishing, Domestic animal welfare, Food, environment and the new biology(GMO), The Baltic Sea, Environmental toxins, Bio energy and Consumerism.

Witty titles and somewhat flashy covers are a must.
See http://www.formas.se/formas_shop/ProductList 1864.aspx

Results
The series has turned out to be a great success. Positive response in media and among secondary school and higher education teachers. Sales 4000 - 5000 copies the first year.

A copy of the full paper has not yet been submitted.

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