Science Center (Science and Technology Museum) is a new science communication institution, it plays a special role of carrier in improve the public’s scientific literacy. Mass media, such as television, newspapers, computers and Internet, is still an important way for the information dissemination and exchange. How to employ the mass media to build up the interactive platform of the public and Science Center in science communication is a challenge. This paper analyze the characteristics of mass media and science communication, research how to build the interactive platform to promote the science communication and take the science activities in Guangdong Science Center for example.

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Public Communication of Science and Technology

 

The interactive platform of science communication in science center

Jianqiang Wang   Guangdong Science Center, P. R. China

Science Center (Science and Technology Museum) is a new science communication institution, it plays a special role of carrier in improve the public’s scientific literacy. Mass media, such as television, newspapers, computers and Internet, is still an important way for the information dissemination and exchange. How to employ the mass media to build up the interactive platform of the public and Science Center in science communication is a challenge. This paper analyze the characteristics of mass media and science communication, research how to build the interactive platform to promote the science communication and take the science activities in Guangdong Science Center for example.

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