Through investigation, it was found that some problem in science popularization towards Chinese rural area is one of the main reasons that cause the low scientific literacy level among Chinese peasants. The Problems include: some leaders or organizations' less important consciousness attached to the science popularization towards rural area, less perfect organization setting for science popularization, less enough financial input and resources, less smooth way in the information communication and so on. Several efforts are necessary to make to solve the problems. Firstly, strengthening the leadership to the science popularization towards rural area, increasing the financial input, and promoting the building of human resources teams and basic installations in science popularization are important. Furthermore, the guarantee of peasants' chance for education is indispensable. The increasing school attendance rate of school-age children and rapid development of adult education set good foundation to raise the scientific literacy of the people in the rural area. The goal of training literate, skillful, able-management new peasants will be turned into reality. Thirdly, developing the economy rapidly in rural area, increasing the peasants' income, encouraging the innovation and promoting the role of scientific researchers in the science popularization activities are beneficial to solve the problems. Nevertheless, there are more than above to do. Practices in the rural area of Huangshi city (Hubei Province, China) prove that the countermeasures mentioned above are effective to solve the problems in the science popularization and result to enhancement of the peasants' scientific literacy. Keywords: Science popularization, rural area, problems, countermeasure.

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Problems in science popularization towards chinese rural area and the countermeasure study

Fujun Ren   China Research Institute for Science Popularization

Through investigation, it was found that some problem in science popularization towards Chinese rural area is one of the main reasons that cause the low scientific literacy level among Chinese peasants. The Problems include: some leaders or organizations' less important consciousness attached to the science popularization towards rural area, less perfect organization setting for science popularization, less enough financial input and resources, less smooth way in the information communication and so on. Several efforts are necessary to make to solve the problems. Firstly, strengthening the leadership to the science popularization towards rural area, increasing the financial input, and promoting the building of human resources teams and basic installations in science popularization are important. Furthermore, the guarantee of peasants' chance for education is indispensable. The increasing school attendance rate of school-age children and rapid development of adult education set good foundation to raise the scientific literacy of the people in the rural area. The goal of training literate, skillful, able-management new peasants will be turned into reality. Thirdly, developing the economy rapidly in rural area, increasing the peasants' income, encouraging the innovation and promoting the role of scientific researchers in the science popularization activities are beneficial to solve the problems. Nevertheless, there are more than above to do. Practices in the rural area of Huangshi city (Hubei Province, China) prove that the countermeasures mentioned above are effective to solve the problems in the science popularization and result to enhancement of the peasants' scientific literacy. Keywords: Science popularization, rural area, problems, countermeasure.

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