Climate change is the most important global environmental issue facing humanity in recent times. The Intergovernmental Panel on Climate Change (IPCC) warns that the global mean temperature may increase between 1.8 to 40 C by this Century. It is impossible to arrest and mitigate the impact of climate change without increasing consumer awareness. Now what is the view of public about climate change and its impact? A study was conducted to understand the perception of public about climate change and related issues. Data was collected using a specifically designed questionnaire. Sample of the study includes the people from both urban as well as rural. The paper also attempts to study the role of mass media on public by comparing the content of press coverage on the issues. The proposed presentation would include the design of the study, method of data analysis and salient findings along with their implications for the media.

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Public Communication of Science and Technology

 

Public perception of climate change and role of mass media in India

Himansusekhar Nilu   Saraswati Vidya Mandir

Climate change is the most important global environmental issue facing humanity in recent times. The Intergovernmental Panel on Climate Change (IPCC) warns that the global mean temperature may increase between 1.8 to 40 C by this Century. It is impossible to arrest and mitigate the impact of climate change without increasing consumer awareness. Now what is the view of public about climate change and its impact? A study was conducted to understand the perception of public about climate change and related issues. Data was collected using a specifically designed questionnaire. Sample of the study includes the people from both urban as well as rural. The paper also attempts to study the role of mass media on public by comparing the content of press coverage on the issues. The proposed presentation would include the design of the study, method of data analysis and salient findings along with their implications for the media.

A copy of the full paper has not yet been submitted.

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