The work in question aims at to bring information about the program of the diversity the and the diverse forms of communication. For in such a way, some types of research had been used: bibliographical; documentary; qualitative, that interview was used the tool of collection of data; quantitative, with base in an applied mixing questionnaire in the employees of the companies; e analysis of content of the materials printed matters and in video. With these extracted information of the research, it was possible to raise and to trace the following ones given: the origin of the program of the diversity in Brazil, the minority groups that are worked by the program, as the companies understand and work the diversity and the social inclusion, the vision of the employees front the program inside of the company, the advantages and disadvantages of the program, the paper of the social movements, the laws that has helped the social inclusion inside of the companies, the difficulties that the companies are finding for working the information on the diversity in the enterprise communication channels, the aid that the media has proportionate for breaks of the paradigm of many other companies with regard to diversity and as the companies are using the propaganda for projecting its images of diverse company, who values the cultural diversity. Concluding itself that the Brazilian companies still are finding a great difficulty inside to work the social inclusion of its companies, exactly on pressure of the laws and social movements, and knowing of the chances that the inclusion will bring for them, due the lack of information on the subject, the resistance of some employees, the preconceptions unconscious and to little research in the area, as well as the inability in working with the diverse forms of communication, enterprise how much in such a way marketing.

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Public Communication of Science and Technology

 

Diversity
The social inclusion and the paper of the institucional and marketing communication in this process

Hellen de Paula Pacheco   Cape Nature Conservation

The work in question aims at to bring information about the program of the diversity the and the diverse forms of communication. For in such a way, some types of research had been used: bibliographical; documentary; qualitative, that interview was used the tool of collection of data; quantitative, with base in an applied mixing questionnaire in the employees of the companies; e analysis of content of the materials printed matters and in video. With these extracted information of the research, it was possible to raise and to trace the following ones given: the origin of the program of the diversity in Brazil, the minority groups that are worked by the program, as the companies understand and work the diversity and the social inclusion, the vision of the employees front the program inside of the company, the advantages and disadvantages of the program, the paper of the social movements, the laws that has helped the social inclusion inside of the companies, the difficulties that the companies are finding for working the information on the diversity in the enterprise communication channels, the aid that the media has proportionate for breaks of the paradigm of many other companies with regard to diversity and as the companies are using the propaganda for projecting its images of diverse company, who values the cultural diversity. Concluding itself that the Brazilian companies still are finding a great difficulty inside to work the social inclusion of its companies, exactly on pressure of the laws and social movements, and knowing of the chances that the inclusion will bring for them, due the lack of information on the subject, the resistance of some employees, the preconceptions unconscious and to little research in the area, as well as the inability in working with the diverse forms of communication, enterprise how much in such a way marketing.

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