Quo magazine has already cellebrated its 100th issue introducing a very special way of making scientific divulgation, with a personal view about communicating science differently from the traditional path. When it came to the market in 1995 there was no precedent in the Spanish media. Divulgation magazines had a classical layout presenting topics and developing them. They did not take advantage of new computing capabilities applied to magazine edition, such as illustration and images modification applications. Theb coming out of Quo magazine represented a new point of view for many other graphic magazines in Spain, not only for those dedicated to divulgation; and this new point of view made them change their criteria because of its success.

Although Quo dealt with many the same topics than others in the market, the way it treated them had an innovative planing. The main topic for issue Nr 1 was instinct behaviors in human beings. Nevertheless, the study was completeley original, since the headline was: "The animal inside us". It was explained graphically by a man face with a magnifying glass making its eye bigger. Into the lens one could see the eye of a wild feline. It must be taken into consideration that it was technically a milestone for the time being, that image modifying programs were at their starting point then and that both the idea and its making out were really amazing.

 

 

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Public Communication of Science and Technology

 

New ways of communication in popular science magazines

Amelia Die   C/Lezama

Quo magazine has already cellebrated its 100th issue introducing a very special way of making scientific divulgation, with a personal view about communicating science differently from the traditional path. When it came to the market in 1995 there was no precedent in the Spanish media. Divulgation magazines had a classical layout presenting topics and developing them. They did not take advantage of new computing capabilities applied to magazine edition, such as illustration and images modification applications. Theb coming out of Quo magazine represented a new point of view for many other graphic magazines in Spain, not only for those dedicated to divulgation; and this new point of view made them change their criteria because of its success.

Although Quo dealt with many the same topics than others in the market, the way it treated them had an innovative planing. The main topic for issue Nr 1 was instinct behaviors in human beings. Nevertheless, the study was completeley original, since the headline was: "The animal inside us". It was explained graphically by a man face with a magnifying glass making its eye bigger. Into the lens one could see the eye of a wild feline. It must be taken into consideration that it was technically a milestone for the time being, that image modifying programs were at their starting point then and that both the idea and its making out were really amazing.

 

 

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