The Flemish government puts a lot of effort into science communication. The media (cf. TV, radio, newspapers, internet, podcasting ...) serve this purpose effectively as they can be important means to disperse knowledge on science and technology (S&T), to improve the perception of it, to increase young people's interest in S&T ... In the perspective of a continuing transition to a more knowledge‐based economy too few young people in Flanders choose to develop a scientific career. To enhance the science communication by the media, it is important to understand the current situation in Flanders and abroad. Science communication has developed into a dynamic process involving many participants (e.g. education, government, companies, NGOs ...) and is no longer one‐way communication from scientist to journalist. Therefore science communication gained a new popularity. On the other hand the increasing commercialization and competition in the media as well as the media climate of infotainment, affect the possibilities and ways of science communication by the media. Related to this there are too few (specialized) science journalists, especially in Flanders, which sometimes leads to an inadequate communication on S&T. Finally, the relation between scientists and journalists is often troublesome. Taking into account the current situation, the Flemish Science Policy Council proposes the Flemish government some recommendations and tools with regard to [1] making science communication via the media more attractive, [2] optimizing the network between science communicators and journalists, [3] reaching young people, [4] the specific mission of the Flemish national channel with regard to science communication, [5] an editorial policy and [6] a rational and goal‐oriented use of public resources.

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Public Communication of Science and Technology

 

Science communication by the media in Flanders

Elie Ratinckx   Flemish Science Policy Council

Danielle Raspoet   Flemish Science Policy Council

Els Bens   Ghent University

Erik Jacquemyn   Flemish Science Centre

Karel Vinck   Flemish Science Policy Council

The Flemish government puts a lot of effort into science communication. The media (cf. TV, radio, newspapers, internet, podcasting ...) serve this purpose effectively as they can be important means to disperse knowledge on science and technology (S&T), to improve the perception of it, to increase young people's interest in S&T ... In the perspective of a continuing transition to a more knowledge‐based economy too few young people in Flanders choose to develop a scientific career. To enhance the science communication by the media, it is important to understand the current situation in Flanders and abroad. Science communication has developed into a dynamic process involving many participants (e.g. education, government, companies, NGOs ...) and is no longer one‐way communication from scientist to journalist. Therefore science communication gained a new popularity. On the other hand the increasing commercialization and competition in the media as well as the media climate of infotainment, affect the possibilities and ways of science communication by the media. Related to this there are too few (specialized) science journalists, especially in Flanders, which sometimes leads to an inadequate communication on S&T. Finally, the relation between scientists and journalists is often troublesome. Taking into account the current situation, the Flemish Science Policy Council proposes the Flemish government some recommendations and tools with regard to [1] making science communication via the media more attractive, [2] optimizing the network between science communicators and journalists, [3] reaching young people, [4] the specific mission of the Flemish national channel with regard to science communication, [5] an editorial policy and [6] a rational and goal‐oriented use of public resources.

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