For the last to decades the goals of frontier high energy physics research have remained the same. This paper outlines the initiative to redefine the goals of the field in response to new understanding of the structure of the universe and the need to build new, very expensive, research installations. The challenge was daunting. The physicists themselves had to be convinced to alter their perception of their own field and policy makers and funding agencies had to be convinced of the excitement and worth of the research.
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