Background: What is science communication if not the digestion of scientific information and the presentation of it to less expert people. So much of science communication focuses on the conveyance of information regarding physics, medical science and genetics to an otherwise uninformed society. This is undoubtedly an important task. Hypothesis: The communication of environmental science is of increasing importance and is being undertaken in ways that traditional science communication has not explored. Methods: rom TV shows, Oscar-winning documentaries, evangelising to magazines, environmental science is being successfully repackaged to be made attractive to the general public. G magazine is a magazine unique in the world. It presents ideas for a "greener lifestyle" but each of the ideas is based on solid scientific evidence. It is published by a science publishing company, and its editors are experienced science journalists. Yet the magazine comes across as "lifestyle" in flavour, favouring topics such as beauty, fashion, cooking and finance. Results and Conclusions: This paper argues that this approach is no less science communication than reporting on the latest paper from Nature, it merely presents the science in a more digested form.

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Public Communication of Science and Technology

 

Science communication
How a lifestyle magazine is leading the charge

Sara Phillips   Luna Media

Background: What is science communication if not the digestion of scientific information and the presentation of it to less expert people. So much of science communication focuses on the conveyance of information regarding physics, medical science and genetics to an otherwise uninformed society. This is undoubtedly an important task. Hypothesis: The communication of environmental science is of increasing importance and is being undertaken in ways that traditional science communication has not explored. Methods: rom TV shows, Oscar-winning documentaries, evangelising to magazines, environmental science is being successfully repackaged to be made attractive to the general public. G magazine is a magazine unique in the world. It presents ideas for a "greener lifestyle" but each of the ideas is based on solid scientific evidence. It is published by a science publishing company, and its editors are experienced science journalists. Yet the magazine comes across as "lifestyle" in flavour, favouring topics such as beauty, fashion, cooking and finance. Results and Conclusions: This paper argues that this approach is no less science communication than reporting on the latest paper from Nature, it merely presents the science in a more digested form.

A copy of the full paper has not yet been submitted.

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