In the field of science communication, science performance is rapidly gaining ground as an exciting and engaging way of communicating specific science messages, as well as general themes.

However, developing and tailoring an effective science performance represents a unique challenge. The demands of communicating to modern audiences mean that science performances have become more than simple 'show‐and tells'.

Instead, a well‐crafted science performance needs to incorporate the interest of traditional science demonstrations with the keystones of effective science communication, and a detailed consideration of the socio‐cultural context of the performance.

The efficacy of a science performance is reliant on connection with an audience, hence the importance of allowing for and integrating socio‐cultural factors such as appropriate verbal and non‐verbal communication, background knowledge, suitable formats and even humour.

Additionally, more science performances are borrowing techniques from performance art and theatre to extend the impact of the performance.

Using specific examples and case studies, I will share my experiences in tailoring performances to meet particular socio‐cultural contexts, and discuss how utilising such considerations can lead to a greater impact on the audience.

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PCST Network

Public Communication of Science and Technology

 

Science performance and considering the context

Sarah Lau   Scitech

In the field of science communication, science performance is rapidly gaining ground as an exciting and engaging way of communicating specific science messages, as well as general themes.

However, developing and tailoring an effective science performance represents a unique challenge. The demands of communicating to modern audiences mean that science performances have become more than simple 'show‐and tells'.

Instead, a well‐crafted science performance needs to incorporate the interest of traditional science demonstrations with the keystones of effective science communication, and a detailed consideration of the socio‐cultural context of the performance.

The efficacy of a science performance is reliant on connection with an audience, hence the importance of allowing for and integrating socio‐cultural factors such as appropriate verbal and non‐verbal communication, background knowledge, suitable formats and even humour.

Additionally, more science performances are borrowing techniques from performance art and theatre to extend the impact of the performance.

Using specific examples and case studies, I will share my experiences in tailoring performances to meet particular socio‐cultural contexts, and discuss how utilising such considerations can lead to a greater impact on the audience.

A copy of the full paper has not yet been submitted.

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