Science reporting, which has long been stressed by the Chinese science authorities, got seemingly new momentum from the government in the recent years. However, the government support is accompanied by the continued decline of science stories both in numbers and their proportion of press pages. It has been complained by science media professionals that market-oriented media reform in China has led entertainment and sports news to replace serious science reporting. However, this study, by examines various factors involved in the production process of science journalism and by analysing news releases from science institutes and the corresponding media reporting of them, proposes that propaganda-oriented science journalism, which stresses boasting scientific achievement of scientists and their institutes instead of inspiring people's intention of discovery, the division between market-oriented media and propaganda-oriented official media, and the misdistribution of various resources, together with the strong top-down research scheme, are the true reasons leading to the rising marginalisation of science journalism in China. In this study, the author plans to use statistical content analysis of news releases and media reporting, interviews of key people involved in the process, and quanlitative reflections on the Chinese science regime, to compose a scenario of science communication dynamics in China. In the ending chapters of this study, the author also tries to expland his explanations of the Chinese situation to larger sphere of science communication in the developing countries, and provide some suggestions on possible solutions.

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 [PCST]
PCST Network

Public Communication of Science and Technology

 

Science, propaganda and mass media
From statistical to qualitative analysis of science communication strategies by Chinese institutes

Hepeng Jia   SciDev.Net

Science reporting, which has long been stressed by the Chinese science authorities, got seemingly new momentum from the government in the recent years. However, the government support is accompanied by the continued decline of science stories both in numbers and their proportion of press pages. It has been complained by science media professionals that market-oriented media reform in China has led entertainment and sports news to replace serious science reporting. However, this study, by examines various factors involved in the production process of science journalism and by analysing news releases from science institutes and the corresponding media reporting of them, proposes that propaganda-oriented science journalism, which stresses boasting scientific achievement of scientists and their institutes instead of inspiring people's intention of discovery, the division between market-oriented media and propaganda-oriented official media, and the misdistribution of various resources, together with the strong top-down research scheme, are the true reasons leading to the rising marginalisation of science journalism in China. In this study, the author plans to use statistical content analysis of news releases and media reporting, interviews of key people involved in the process, and quanlitative reflections on the Chinese science regime, to compose a scenario of science communication dynamics in China. In the ending chapters of this study, the author also tries to expland his explanations of the Chinese situation to larger sphere of science communication in the developing countries, and provide some suggestions on possible solutions.

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