Traditional PCST models are insufficient to understand and intervene onto science public perception. It is advanced a socio-cognitive theoretical framework, articulating knowledge in beliefs and ideas. While we produce ideas thematizing beliefs through open critics and public communication, we live within hidden, involuntary local beliefs. Beliefs are responsible for differentiating local points of view; scientific ideas are designed to be shared in widening horizon. It is suggested a communicative basis for science, neither universal nor particular, but relativistically embodied, that enables a participation model.

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 [PCST]
PCST Network

Public Communication of Science and Technology

 

Beliefs that differentiate, ideas that join
Paralleling discovery and communication to model PCST

Andrea Cerroni   University of Milan-Bicocca

Traditional PCST models are insufficient to understand and intervene onto science public perception. It is advanced a socio-cognitive theoretical framework, articulating knowledge in beliefs and ideas. While we produce ideas thematizing beliefs through open critics and public communication, we live within hidden, involuntary local beliefs. Beliefs are responsible for differentiating local points of view; scientific ideas are designed to be shared in widening horizon. It is suggested a communicative basis for science, neither universal nor particular, but relativistically embodied, that enables a participation model.

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