Developmental changes emerge within specific economic, social and ideological contexts and in turn reshape thinking and working of institutions as well as individuals. Science communication using mass media can play an important role in making people aware of these developments. It requires a large number of trained science writers/ journalists especially in vernaculars. Incidentally, India has 18 well-developed regional languages. An innovative countrywide training programme has been devised and introduced to develop trained science writers/ journalists. The aim is to develop as many science writers/ journalists as possible to meet present and future challenges. This paper discusses and analyses various experiences learnt, methodologies applied, impacts achieved, and responses received, while implementing the programme.
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