To understand differing attitudes, knowledge and opinions about GM food, 29 qualitative interviews were conducted in Germany and the United States. Individual cognitive maps were created to examine relevant constructs. The findings suggest differences exist related to the perceived consequences of the technology. While Americans largely focus on the potential impact of GM food on their own lives, Germans focus much more on the potential impacts to the environment. These findings have important implications for understanding the differences in how GM is perceived in each country.
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