In this research I propose that narratives represent an alternative means to communicate scientific ideas to society. In a previous study (presented in Cape Town, South Africa 2002 PCST-7), I obtained information about the effect of factual and narrative formats on people’s memory and learning. In order to achieve a better understanding of the differences between these two kinds of written information, it was necessary to extend the study both in sample size and in time scale. In this paper I report the results of a follow-up study. The results suggest that, for science communication concerns, both text forms can be considered equally effective in conveying scientific knowledge.
[PDF 35.78 kB]Download the full paper (PDF 35.78 kB)