In this research I propose that narratives represent an alternative means to communicate scientific ideas to society. In a previous study (presented in Cape Town, South Africa 2002 PCST-7), I obtained information about the effect of factual and narrative formats on people’s memory and learning. In order to achieve a better understanding of the differences between these two kinds of written information, it was necessary to extend the study both in sample size and in time scale. In this paper I report the results of a follow-up study. The results suggest that, for science communication concerns, both text forms can be considered equally effective in conveying scientific knowledge.

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Public Communication of Science and Technology

 

Fact via fiction stories that communicate science

Aquiles Negrete   Tecnologico de Monterrey, Calle del Puente

In this research I propose that narratives represent an alternative means to communicate scientific ideas to society. In a previous study (presented in Cape Town, South Africa 2002 PCST-7), I obtained information about the effect of factual and narrative formats on people’s memory and learning. In order to achieve a better understanding of the differences between these two kinds of written information, it was necessary to extend the study both in sample size and in time scale. In this paper I report the results of a follow-up study. The results suggest that, for science communication concerns, both text forms can be considered equally effective in conveying scientific knowledge.

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