Science and technology are issues that receive increasing attention in mass media (Dahinden. 2002). However, the analysis of this media coverage is often done with little or no theoretical background at all. Framing provides a promising theoretical framework that can fill this gap.

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Public Communication of Science and Technology

 

Framing as a theory for the communication of science and technology

Urs Dahinden   University of Zurich

Science and technology are issues that receive increasing attention in mass media (Dahinden. 2002). However, the analysis of this media coverage is often done with little or no theoretical background at all. Framing provides a promising theoretical framework that can fill this gap.

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