The advancement in communication technology has made a huge growth in media industry and also has given a freedom to set new professional trends. The convergence is apparent in many different ways. Media is growing and flourishing but with this growth many questions are emerging on the credibility of its content and the journalistic norms which print and electronic media are inheriting.

A free market gives birth to the opportunities for growth and also freedom and confidence to explore new things. Media is not only a great source of information but it also gives us a platform to raise our voice. It is a fourth pillar of the democracy which has the power to ask questions. Media can set new trends by making people as well informed citizens at the same time media has the power to influence public understanding on subjects like science and technology.

To get the answers of all these questions the researcher has done a study of print and electronic media for her PhD, for which the topic was “Reporting Science and Technology Communication in print and Electronic Media” study, was a content analysis of two mainstream newspapers and Four TV channels.

It was found in the study that people are very much interested in reading and watching science and technology news/ programs but they are not satisfied with the quantity of coverage being given by TV channels and newspapers to science and technology. Foreign channels like Discovery and National Geographic Channels which shows higher percentage of science and technology programs shows more foreign countries based programs. National News channels hardly cover science and technology in news shows. The survey of the school kids, college students and professionals shows that they want a channel devoted to science and technology news and programs. They want to see what is happening at world level in the field of science and technology but they are not getting that kind of information from media. Even the content of the programs does not match with viewers/ readers choice. While the coverage of science and technology in print media improved over the years, they are not only giving more space and importance.

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PCST Network

Public Communication of Science and Technology

 

Reporting science and technology in print and electronic media

Swati Jaywantrao Bute   In-charge Public Health Museum,National Institute of Health and Family Welfare

The advancement in communication technology has made a huge growth in media industry and also has given a freedom to set new professional trends. The convergence is apparent in many different ways. Media is growing and flourishing but with this growth many questions are emerging on the credibility of its content and the journalistic norms which print and electronic media are inheriting.

A free market gives birth to the opportunities for growth and also freedom and confidence to explore new things. Media is not only a great source of information but it also gives us a platform to raise our voice. It is a fourth pillar of the democracy which has the power to ask questions. Media can set new trends by making people as well informed citizens at the same time media has the power to influence public understanding on subjects like science and technology.

To get the answers of all these questions the researcher has done a study of print and electronic media for her PhD, for which the topic was “Reporting Science and Technology Communication in print and Electronic Media” study, was a content analysis of two mainstream newspapers and Four TV channels.

It was found in the study that people are very much interested in reading and watching science and technology news/ programs but they are not satisfied with the quantity of coverage being given by TV channels and newspapers to science and technology. Foreign channels like Discovery and National Geographic Channels which shows higher percentage of science and technology programs shows more foreign countries based programs. National News channels hardly cover science and technology in news shows. The survey of the school kids, college students and professionals shows that they want a channel devoted to science and technology news and programs. They want to see what is happening at world level in the field of science and technology but they are not getting that kind of information from media. Even the content of the programs does not match with viewers/ readers choice. While the coverage of science and technology in print media improved over the years, they are not only giving more space and importance.

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