A key challenge for many science communicators, often overlooked, is how to reach out beyond those audiences who are already engaged with science, and get through to those who are unengaged or disengaged with science. Market segmentation research in Australia and the United Kingdom shows that these unengaged may make up about 35 per cent of the public – a not insignificant group of people. This presents a real challenge for contemporary science communication and engagement activities – how do you ensure that you are reaching and hearing from a full representation of the community?

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Public Communication of Science and Technology

 

Engaging with audiences who are unengaged on science

Craig Cormick   Department of Innovation, Industry, Science and Research, Australia

A key challenge for many science communicators, often overlooked, is how to reach out beyond those audiences who are already engaged with science, and get through to those who are unengaged or disengaged with science. Market segmentation research in Australia and the United Kingdom shows that these unengaged may make up about 35 per cent of the public – a not insignificant group of people. This presents a real challenge for contemporary science communication and engagement activities – how do you ensure that you are reaching and hearing from a full representation of the community?

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