There has been a significant drift globally in public belief in anthropogenic climate change–with varying degrees of drift in different countries. Much effort has gone into trying to diminish this drift by better clarifying and arguing the science behind climate change. But evidence indicates that the drifters are not primarily motivated nor dissuaded by the science, and science-based discussions need to be radically reframed to have any impact upon them.

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Public Communication of Science and Technology

 

What drives climate change ‘Drifters’

Craig Cormick   Department of Innovation, Industry, Science and Research, Australia

There has been a significant drift globally in public belief in anthropogenic climate change–with varying degrees of drift in different countries. Much effort has gone into trying to diminish this drift by better clarifying and arguing the science behind climate change. But evidence indicates that the drifters are not primarily motivated nor dissuaded by the science, and science-based discussions need to be radically reframed to have any impact upon them.

[PDF 252.58 kB]Download the full paper (PDF 252.58 kB)

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