There is a wide recognition that communication of science and technology plays a central role in the socioeconomic, cultural, and environmental development of any country. It has been a continuous national endeavor both by the governmental and the non-governmental organizations to infuse scientific temper in the society, thereby building a nation of scientifically aware and scientifically thinking people.

In 1980, science communication was given prominence in India’s VIth Five Year Plan and two years later the National Council for Science and Technology Communication (NCSTC) was established with a mission to communicate science and technology, stimulate scientific and technological temper and coordinate and orchestrate such efforts to create excitement concerning advances in science and technology, to enable informed decision-making at the grass root level and to encourage intelligent debate on developmental issues. Social impacts of such activities cover a wide spectrum from behavioral/attitudinal changes of the individual to the alterations in the way people live, work, play, develop skills, relate to each other and organize their communities and institutions to meet their needs and guide their collective actions, as well as changes in their characteristic values, beliefs, norms, traditions and perceptions of quality of life and well being. Although much has been achieved, there is still an urgent need to make science communication activities more effective, both in terms of quality and quantity.

In this context, a study had been undertaken to design an impact assessment framework for the NCSTC-Network to assess the effects of public communication of science and technology impacted on the society from both theoretical and empirical angles. The proposed/suggested framework aims to clearly link and, if possible attribute, impacts in behavioral and attitudinal change on the ways in which the stakeholders organize, operate, work, and collaborate to fulfill their respective or collective goals/needs like knowledge gained/diffused, skills developed, awareness and understanding enhanced, contacts and network formed, confidence and credence developed through such activities.

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Public Communication of Science and Technology

 

Impact of public communication of science and technology on the Indian society
Development of an assessment framework

D. Gangopadhyay   K. S. Krishnan Marg, India

L. P Rai   K. S. Krishnan Marg, India

There is a wide recognition that communication of science and technology plays a central role in the socioeconomic, cultural, and environmental development of any country. It has been a continuous national endeavor both by the governmental and the non-governmental organizations to infuse scientific temper in the society, thereby building a nation of scientifically aware and scientifically thinking people.

In 1980, science communication was given prominence in India’s VIth Five Year Plan and two years later the National Council for Science and Technology Communication (NCSTC) was established with a mission to communicate science and technology, stimulate scientific and technological temper and coordinate and orchestrate such efforts to create excitement concerning advances in science and technology, to enable informed decision-making at the grass root level and to encourage intelligent debate on developmental issues. Social impacts of such activities cover a wide spectrum from behavioral/attitudinal changes of the individual to the alterations in the way people live, work, play, develop skills, relate to each other and organize their communities and institutions to meet their needs and guide their collective actions, as well as changes in their characteristic values, beliefs, norms, traditions and perceptions of quality of life and well being. Although much has been achieved, there is still an urgent need to make science communication activities more effective, both in terms of quality and quantity.

In this context, a study had been undertaken to design an impact assessment framework for the NCSTC-Network to assess the effects of public communication of science and technology impacted on the society from both theoretical and empirical angles. The proposed/suggested framework aims to clearly link and, if possible attribute, impacts in behavioral and attitudinal change on the ways in which the stakeholders organize, operate, work, and collaborate to fulfill their respective or collective goals/needs like knowledge gained/diffused, skills developed, awareness and understanding enhanced, contacts and network formed, confidence and credence developed through such activities.

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