Technological advances have revolutionised knowledge generation, but while knowledge is increasing exponentially, access to complex and interconnected datasets becomes a problem not only for specialists. Scientific advances at rising pace leave the general public increasingly doubtful about benefits provided by research, irrespective of the fact that research remains the basis of modern societies. The enormous body of knowledge generated by research appears inaccessible even to specialists and awareness of simple scientific facts is complicated to generate. We have successfully explored arts based approaches in science communication providing emotional access to scientific facts and supporting awareness rather than knowledge generation.

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Public Communication of Science and Technology

 

Arts based science communication approaches to create awareness

Stefan Grünert   dialog<>gentechnik, Austria

Carmen Schmid   dialog<>gentechnik, Austria

Technological advances have revolutionised knowledge generation, but while knowledge is increasing exponentially, access to complex and interconnected datasets becomes a problem not only for specialists. Scientific advances at rising pace leave the general public increasingly doubtful about benefits provided by research, irrespective of the fact that research remains the basis of modern societies. The enormous body of knowledge generated by research appears inaccessible even to specialists and awareness of simple scientific facts is complicated to generate. We have successfully explored arts based approaches in science communication providing emotional access to scientific facts and supporting awareness rather than knowledge generation.

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