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Public Communication of Science and Technology

 

Media communication on climate change and coastal protection
Reception and interpretations by the audience

Harald Heinrichs   Forschungszentrum Jülich, Germany

Hans Peter Peters   Forschungszentrum Jülich, Germany

Global climate change has been one of the most prominent transnational risks for the last 15 years. For most citizens the media coverage is the main source to get information about this science-based risk issue. In order to gain better understanding of the communicative and cognitive processes of media reception and interpretation, we conducted a quasi-experimental study. The results confirm studies which claim, that the impact of media coverage on the audience depend on culture-specific interpretative processes of the recipients.

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