CSIRO Australia’s National Awareness Program is the corporate PCST group for the nation’s premier research Organisation. CSIRO has over 7000 staff in laboratories across Australia and at some overseas locations.

The Program’s aim is to raise national and international awareness of the importance of science and technology to Australia’s future, and of the role and contribution of CSIRO.

Its field covers Media Releases, Radio Features, Media Monitoring, Special Media Projects, National Science Briefings, Sector & Industry Program, Major Public Events, Publications, Annual Report, CoResearch, a quarterly staff newspaper, World Wide Web, Public Opinion Research, Media Skills Training, Speechwriting, Awards and Medals.

Two particular areas will be highlighted in the paper.
1.The Program is using qualitative, quantitative and media research to help define key audiences and then set and fine-tune public awareness strategies to reach them. The paper will describe the research and how it is being used by the Program.
2.The Program is using innovative techniques to reach target audiences such as politicians, industry and community groups.

Four of these techniques and their effectiveness so far will be described:

Free-to-air television : Australia Advances
Australia Advances is national TV science series comprising 90-second single subject segments of CSIRO science news. Other Australian science groups such as universities and co-operative research centres will take part in the series in 1998.

Free-to-air Radio: The Sci Files
A national radio science show The Sci Files is circulated on compac disk to 360 radio stations nationwide. The monthly show consists of 12 short radio stories about Australian science

National and State Parliaments: National Science Briefings, hosted by the Minister for Science and presented to Parliamentarians and their advisers

Industry awareness : CSIRO commissions journalists of national stature to write in-depth feature articles on key scientific issues for the leading national print and business media

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 [PCST]
PCST Network

Public Communication of Science and Technology

 

Trailblazing for Australian science

Wendy Parsons   CSIRO National Awareness

CSIRO Australia’s National Awareness Program is the corporate PCST group for the nation’s premier research Organisation. CSIRO has over 7000 staff in laboratories across Australia and at some overseas locations.

The Program’s aim is to raise national and international awareness of the importance of science and technology to Australia’s future, and of the role and contribution of CSIRO.

Its field covers Media Releases, Radio Features, Media Monitoring, Special Media Projects, National Science Briefings, Sector & Industry Program, Major Public Events, Publications, Annual Report, CoResearch, a quarterly staff newspaper, World Wide Web, Public Opinion Research, Media Skills Training, Speechwriting, Awards and Medals.

Two particular areas will be highlighted in the paper.
1.The Program is using qualitative, quantitative and media research to help define key audiences and then set and fine-tune public awareness strategies to reach them. The paper will describe the research and how it is being used by the Program.
2.The Program is using innovative techniques to reach target audiences such as politicians, industry and community groups.

Four of these techniques and their effectiveness so far will be described:

Free-to-air television : Australia Advances
Australia Advances is national TV science series comprising 90-second single subject segments of CSIRO science news. Other Australian science groups such as universities and co-operative research centres will take part in the series in 1998.

Free-to-air Radio: The Sci Files
A national radio science show The Sci Files is circulated on compac disk to 360 radio stations nationwide. The monthly show consists of 12 short radio stories about Australian science

National and State Parliaments: National Science Briefings, hosted by the Minister for Science and presented to Parliamentarians and their advisers

Industry awareness : CSIRO commissions journalists of national stature to write in-depth feature articles on key scientific issues for the leading national print and business media

A copy of the full paper has not yet been submitted.

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