Audience is one of the very important field of Science Communication. As society and technology evolving, the traditional audience of theory is not enough to explain the variety of new behaviors and phenomena. The main research content of the paper is try to use information behavior theory to explain these issues and provide a new method in research on science communication. This article from the perspective of general information behavior theory discuss that the audience’s three aspects are information demands, information behavior process and effect factors of information behavior. First of all, audience’s information demands are respectively explained the motives of internal factors and external factors; secondly, it is analyzed that the process of information behavior in Science Communication is formed; finally, it is the analysis of these effect factors of audience’s information behavior. This paper conducts audience’s information behavior in a simple analysis and induction and provides a new perspective for the Science Communication theory.

">
 [PCST]
PCST Network

Public Communication of Science and Technology

 

Research on audience’s information behavior of science communication

Bin Hu   China Science and Technology Museum

Audience is one of the very important field of Science Communication. As society and technology evolving, the traditional audience of theory is not enough to explain the variety of new behaviors and phenomena. The main research content of the paper is try to use information behavior theory to explain these issues and provide a new method in research on science communication. This article from the perspective of general information behavior theory discuss that the audience’s three aspects are information demands, information behavior process and effect factors of information behavior. First of all, audience’s information demands are respectively explained the motives of internal factors and external factors; secondly, it is analyzed that the process of information behavior in Science Communication is formed; finally, it is the analysis of these effect factors of audience’s information behavior. This paper conducts audience’s information behavior in a simple analysis and induction and provides a new perspective for the Science Communication theory.

[PDF 99.43 kB]Download the full paper (PDF 99.43 kB)

BACK TO TOP