In this paper, we examine “the top 20 Most Popular Science Websites” as established by eBizMBA (eBusiness Knowledgebase) in July 2010, based on three major traffic ranking websites. These top 20 websites includes magazines, blogs aggregators, a press release aggregator, research institutes, academic journals and so on. We aim to understand how popular science websites use the Web and its social features to communicate science and to engage the readers in conversation. We analyze these top 20 sites by focusing on how they display their information and use social media to interact with their readers. Moreover, we complete this study by analysing their behaviors on Twitter. Finally, we discuss our findings and how science websites spread information and stay connected with their readers.

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PCST Network

Public Communication of Science and Technology

 

Using social media to spread science and to engage readers in conversation

Julie Letierce   Digital Enterprise Research Institute, National University of Ireland

Alexandre Passant   Digital Enterprise Research Institute, National University of Ireland

Stefan Decker   Digital Enterprise Research Institute, National University of Ireland

In this paper, we examine “the top 20 Most Popular Science Websites” as established by eBizMBA (eBusiness Knowledgebase) in July 2010, based on three major traffic ranking websites. These top 20 websites includes magazines, blogs aggregators, a press release aggregator, research institutes, academic journals and so on. We aim to understand how popular science websites use the Web and its social features to communicate science and to engage the readers in conversation. We analyze these top 20 sites by focusing on how they display their information and use social media to interact with their readers. Moreover, we complete this study by analysing their behaviors on Twitter. Finally, we discuss our findings and how science websites spread information and stay connected with their readers.

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