Normally science communication is taken as the dissemination of science and technology through a one way communication flowing from the author/ presenter to the target reader/audience. This limits the scope of dissemination without leaving any room for getting the doubts on the subject clarified. If the dissemination is done through a dialogue there is ample scope for the recipient of the scientific information to seek clarification and get the doubts cleared.

Having decided that the dissemination of science and technology is by a dialogue, the ways to make it a dialogue have to be explored When we start exploring the means for a dialogue, the available avenues of mass media line themselves in. Defining the mass media, various types of mass media and the mode of science communicatin as a two dialogue using these media will be discussed in this paper.

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Public Communication of Science and Technology

 

Science communication by dialogue through mass media

K. Mohan (Mohan Sanjeevan)  

Normally science communication is taken as the dissemination of science and technology through a one way communication flowing from the author/ presenter to the target reader/audience. This limits the scope of dissemination without leaving any room for getting the doubts on the subject clarified. If the dissemination is done through a dialogue there is ample scope for the recipient of the scientific information to seek clarification and get the doubts cleared.

Having decided that the dissemination of science and technology is by a dialogue, the ways to make it a dialogue have to be explored When we start exploring the means for a dialogue, the available avenues of mass media line themselves in. Defining the mass media, various types of mass media and the mode of science communicatin as a two dialogue using these media will be discussed in this paper.

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