In this research paper, an attempt has been made to identify and delineate the role of participatory communication science in general and specific roles of various communication channels in meeting the goals of sustainable development in particular. In case of specificity, the manner in which science communication plays its role for sustainable development is discussed in detail . Sustainable development is an integrated and holistic approach that calls for the participation of individuals, groups, organizations(particularly the NGO’s),public and governments at local, regional, national and global levels. The goal of sustainable development is not confined to one locality or region or nation but embraces the entire globe. It extends not for a few years, but for the distant future too. Thus spatially or temporally its scope is very wide. It requires people to think globally and act locally for the development and growth of rural sectors.

Informed and conscious citizens can utilize poverty alleviation programmes effectively and successfully. Informed and conscious citizens can also play a responsible role in promoting environmental protection in various walks of their lives.. In fact to fulfill the goals of sustainable development there is an indispensable need to mould a lifestyle that is environment friendly and equitable all over the world.

Communication Science in general and various communication channels in particular have a potential role to play in moulding such a lifestyle. Poverty eradication, protecting the environment, reducing the consumption of non-renewable resources and increasing the use of renewable resources, conservation of biological diversity, land degradation and deforestation, waste management, using appropriate technologies, land reforms, population control and stabilization, upholding basic human rights, social welfare and women’s upliftment, promoting intra-generational and inter-generational equity, and participation of people from individual, local levels to global levels, being the various important objectives of sustainable development, different communication channels have a potential role to play in fulfilling these objectives. Though communication alone is not sufficient to meet these objectives, it is a crucial element in facilitating the fulfillment of these objectives.

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Public Communication of Science and Technology

 

Scientific communication practices for sustainable development
A participatory approach

Mahendra Kumar Padhy   Department of Mass Communication & Journalism,Babasahen Bhimrao Ambedkar University

In this research paper, an attempt has been made to identify and delineate the role of participatory communication science in general and specific roles of various communication channels in meeting the goals of sustainable development in particular. In case of specificity, the manner in which science communication plays its role for sustainable development is discussed in detail . Sustainable development is an integrated and holistic approach that calls for the participation of individuals, groups, organizations(particularly the NGO’s),public and governments at local, regional, national and global levels. The goal of sustainable development is not confined to one locality or region or nation but embraces the entire globe. It extends not for a few years, but for the distant future too. Thus spatially or temporally its scope is very wide. It requires people to think globally and act locally for the development and growth of rural sectors.

Informed and conscious citizens can utilize poverty alleviation programmes effectively and successfully. Informed and conscious citizens can also play a responsible role in promoting environmental protection in various walks of their lives.. In fact to fulfill the goals of sustainable development there is an indispensable need to mould a lifestyle that is environment friendly and equitable all over the world.

Communication Science in general and various communication channels in particular have a potential role to play in moulding such a lifestyle. Poverty eradication, protecting the environment, reducing the consumption of non-renewable resources and increasing the use of renewable resources, conservation of biological diversity, land degradation and deforestation, waste management, using appropriate technologies, land reforms, population control and stabilization, upholding basic human rights, social welfare and women’s upliftment, promoting intra-generational and inter-generational equity, and participation of people from individual, local levels to global levels, being the various important objectives of sustainable development, different communication channels have a potential role to play in fulfilling these objectives. Though communication alone is not sufficient to meet these objectives, it is a crucial element in facilitating the fulfillment of these objectives.

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