The news media is a major source of science information for the general public. The purpose of this study was to understand what are and how the newspapers in Taiwan cover news reports related global warming.Keywords searching and systematic sampling was used to select 548 newspaper reports on global warming from the three most widely read newspapers in Taiwan published from 2005 through 2009. A content analysis was conducted to analyze the content and frame of news coverage. The results showed that the main issues of news reports related to global warming were environment policy, green industry, climate change, green consumption, and global warming. The environment policy, green consumption, and green industry issues often appeared in conjunction with each other, and global warming and climate change often appeared in conjunction together as well. Reports on global warming were usually presented as a rational appeal style; as reports on climate change were often contained fear appeal messages, whereas, reports on environment policy, green industry, and green consumption usually contained information of reward appeal. This study suggests that for improving audience’s knowledge about complex environment issues and problems, news reports on global warming should provide more links between related concepts. The practical implications of these findings and directions for future research are addressed.

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The content and frame of news overage about global warming in Taiwan

Mi-Hsiu Wei   Department of Communication Studies, Tzu Chi University

Chien-Hung Chen   Department of Business Administration, Dahan Institute of Technology

The news media is a major source of science information for the general public. The purpose of this study was to understand what are and how the newspapers in Taiwan cover news reports related global warming.Keywords searching and systematic sampling was used to select 548 newspaper reports on global warming from the three most widely read newspapers in Taiwan published from 2005 through 2009. A content analysis was conducted to analyze the content and frame of news coverage. The results showed that the main issues of news reports related to global warming were environment policy, green industry, climate change, green consumption, and global warming. The environment policy, green consumption, and green industry issues often appeared in conjunction with each other, and global warming and climate change often appeared in conjunction together as well. Reports on global warming were usually presented as a rational appeal style; as reports on climate change were often contained fear appeal messages, whereas, reports on environment policy, green industry, and green consumption usually contained information of reward appeal. This study suggests that for improving audience’s knowledge about complex environment issues and problems, news reports on global warming should provide more links between related concepts. The practical implications of these findings and directions for future research are addressed.

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