Channels and ways through which Chinese citizens obtain science and technology information are one important part of promoting Chinese civic scientific literacy level. They are also a very important part of the Chinese civic scientific literacy survey, which concludes public media channels, public utilization of science popularization facilities such as Science and Technology Museums and public engagement in science popularization activities. In this paper, a research on public channels on S&T was conducted based on previous surveys data. The objectives of this paper were to comb out the categories of public channels and the changes of utilizing proportion, to probe the relationship between public channels for S&T information and civic scientific literacy, and to sort out the characteristics and variation trends of public channels for S&T information among Chinese citizens. Through the analysis on the 8th civic scientific literacy survey data in 2010, models of public channels for S&T information in each provincial units in mainland China were obtained. Regional evaluation was carried out in different areas based on various characteristics of public channels for different groups of people. Regional division on Chinese civic scientific literacy was conducted according to those models. This has important practical significance for conducting Chinese civic scientific literacy construction work differentially.

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Public Communication of Science and Technology

 

A model research on public channels for S&T information in China

Chao Zhang   China Research Institute for Science Popularization

Lei Ren   China Research Institute for Science Popularization

Qi Liang   China Research Institute for Science Popularization

Channels and ways through which Chinese citizens obtain science and technology information are one important part of promoting Chinese civic scientific literacy level. They are also a very important part of the Chinese civic scientific literacy survey, which concludes public media channels, public utilization of science popularization facilities such as Science and Technology Museums and public engagement in science popularization activities. In this paper, a research on public channels on S&T was conducted based on previous surveys data. The objectives of this paper were to comb out the categories of public channels and the changes of utilizing proportion, to probe the relationship between public channels for S&T information and civic scientific literacy, and to sort out the characteristics and variation trends of public channels for S&T information among Chinese citizens. Through the analysis on the 8th civic scientific literacy survey data in 2010, models of public channels for S&T information in each provincial units in mainland China were obtained. Regional evaluation was carried out in different areas based on various characteristics of public channels for different groups of people. Regional division on Chinese civic scientific literacy was conducted according to those models. This has important practical significance for conducting Chinese civic scientific literacy construction work differentially.

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