The aim of this paper is to investigate the relationship between the social impacts of Science and Technology as presented in the Greek Press with the linguistic and visual codes employed.  In this paper both the linguistic and the visual codes are considered as  a  critical  resource  for  constructing  the  meaning  associated  with  the  techno-scientific articles in Press.

The  variables  corresponding  to  specific  features  of  linguistic  and  visual  codes  of  the articles’ texts are grouped into four dimensions. These four dimensions are as follows:

(a)  The  emotional  involvement  of  the  reader  evoked  by  the  two  modes  of communication (linguistic and visual)
(b)  The  quantity  of  techno-scientific  content  (applicable  only  to  the  linguistic code) 
(c)  The quantity of techno-scientific explanation provided and finally
(d)  The degree of formality of the employed codes.

The  sample  of  this  study  consists  of  1030  articles  about  Science  and  Technology, from four Greek newspapers of large circulation.

The  analysis  of  the  articles’  linguistic  code  along  the  aforementioned  dimensions revealed that the Greek Press:

• Portrays a generally positive image of Science and Technology as far as their social impacts concern
• Uses emotionally charged language
• Provides the readers with little techno-scientific content but at the same time
• Provides  them  with  an  increased  in  relation  to  the  corresponding  content amount of techno-scientific explanation and finally
• Employs a linguistic code of high formality.

The  study  of  the  relationship  between  the  linguistic  codes  employed  and  the  type  of the social impact presented in the Science and Technology articles of the Greek Press revealed that:

• All  four  dimensions  of  the  linguistic  code  have  a  statistically  significant relationship with the social impacts of Science and Technology as presented in Press
• The  Greek  Press  presents  the  negative  social  impacts  of  Science  and Technology  using  emotional  language,  presenting  low  scientific  content  but making  a  considerable  effort  to  provide  high  levels  of  scientific  explanation.
Additionally  the  linguistic  code  employed  is  characterised  by  high  level  of formality and abstraction.
• The  positive  impacts  on  the  other  hand  are  presented  without  the  use  of emotional  language  and  also  by  the  provision  of  high  levels  of  scientific content.

The analysis of the visual code is continued but the first results seem to reinforce the findings  for  the  linguistic  code  showing  in  this  way  that  science  journalists  follow implicit techniques for covering the social impacts of Science and Technology.
 
 





 

 

 


 

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PCST Network

Public Communication of Science and Technology

 

A study of the way science and technology are presented in the Greek daily press
Linguistic codes, visual codes and social impacts

K. Dimopoulos   University of Patras

V. Koulaidis   University of Patras

The aim of this paper is to investigate the relationship between the social impacts of Science and Technology as presented in the Greek Press with the linguistic and visual codes employed.  In this paper both the linguistic and the visual codes are considered as  a  critical  resource  for  constructing  the  meaning  associated  with  the  techno-scientific articles in Press.

The  variables  corresponding  to  specific  features  of  linguistic  and  visual  codes  of  the articles’ texts are grouped into four dimensions. These four dimensions are as follows:

(a)  The  emotional  involvement  of  the  reader  evoked  by  the  two  modes  of communication (linguistic and visual)
(b)  The  quantity  of  techno-scientific  content  (applicable  only  to  the  linguistic code) 
(c)  The quantity of techno-scientific explanation provided and finally
(d)  The degree of formality of the employed codes.

The  sample  of  this  study  consists  of  1030  articles  about  Science  and  Technology, from four Greek newspapers of large circulation.

The  analysis  of  the  articles’  linguistic  code  along  the  aforementioned  dimensions revealed that the Greek Press:

• Portrays a generally positive image of Science and Technology as far as their social impacts concern
• Uses emotionally charged language
• Provides the readers with little techno-scientific content but at the same time
• Provides  them  with  an  increased  in  relation  to  the  corresponding  content amount of techno-scientific explanation and finally
• Employs a linguistic code of high formality.

The  study  of  the  relationship  between  the  linguistic  codes  employed  and  the  type  of the social impact presented in the Science and Technology articles of the Greek Press revealed that:

• All  four  dimensions  of  the  linguistic  code  have  a  statistically  significant relationship with the social impacts of Science and Technology as presented in Press
• The  Greek  Press  presents  the  negative  social  impacts  of  Science  and Technology  using  emotional  language,  presenting  low  scientific  content  but making  a  considerable  effort  to  provide  high  levels  of  scientific  explanation.
Additionally  the  linguistic  code  employed  is  characterised  by  high  level  of formality and abstraction.
• The  positive  impacts  on  the  other  hand  are  presented  without  the  use  of emotional  language  and  also  by  the  provision  of  high  levels  of  scientific content.

The analysis of the visual code is continued but the first results seem to reinforce the findings  for  the  linguistic  code  showing  in  this  way  that  science  journalists  follow implicit techniques for covering the social impacts of Science and Technology.
 
 





 

 

 


 

A copy of the full paper has not yet been submitted.

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