The NGO ALDEBARAN, Marine Research & Broadcast, as an organisation for marine and environmental sciences and media communication will celebrate its 10th anniversary this year. A resume of nearly a decade of experience in the field of synergy effects by cross media communication will be given.

The marine research and media vessel ALDEBARAN was the first of its kind to combine research and practice science journalism on environmental and marine issues on board and since 1994 "online" www.aldebaran.org. The sailing vessel provides a platform especially for marine scientists working in near coastal shallow water areas. Equipped with high-resolution video-monitoring tools coastal areas can be surveyed in transects. For details and verifications sampling can be done by scientific divers. In a relatively short time period a precise description of a spatial marine zone is thus achieved and statements about the general situation of the area and its changes are possible. Through media work on board and together with the scientists first results are directly and in a very attractive way transferred direct from the sea to a broad public.

More then five hundred transmissions for audio broadcast and more then two hundred transmissions for television broadcast were already realised till today keeping the public informed on the most emotional ecosystem on earth, the marine environment. Using digital media equipment including modern Satellite News Gathering Systems for transmissions, radio, TV and internet can be transmitted from board in a high quality world-wide. Several case studies and practical examples over the last years show the synergy effects of this cross media communication concept with marine and environmental sciences. So organizational synergy effects by digital producing keep the vessel running successfully into the future.

The presentation will include a video-demonstration.


 

 

">
 [PCST]
PCST Network

Public Communication of Science and Technology

 

Synergy effects by cross media communication on marine science on board the marine research & broadcast vessel

Frank Schweikert   ALDEBARAN Marine Research & Broadcast

The NGO ALDEBARAN, Marine Research & Broadcast, as an organisation for marine and environmental sciences and media communication will celebrate its 10th anniversary this year. A resume of nearly a decade of experience in the field of synergy effects by cross media communication will be given.

The marine research and media vessel ALDEBARAN was the first of its kind to combine research and practice science journalism on environmental and marine issues on board and since 1994 "online" www.aldebaran.org. The sailing vessel provides a platform especially for marine scientists working in near coastal shallow water areas. Equipped with high-resolution video-monitoring tools coastal areas can be surveyed in transects. For details and verifications sampling can be done by scientific divers. In a relatively short time period a precise description of a spatial marine zone is thus achieved and statements about the general situation of the area and its changes are possible. Through media work on board and together with the scientists first results are directly and in a very attractive way transferred direct from the sea to a broad public.

More then five hundred transmissions for audio broadcast and more then two hundred transmissions for television broadcast were already realised till today keeping the public informed on the most emotional ecosystem on earth, the marine environment. Using digital media equipment including modern Satellite News Gathering Systems for transmissions, radio, TV and internet can be transmitted from board in a high quality world-wide. Several case studies and practical examples over the last years show the synergy effects of this cross media communication concept with marine and environmental sciences. So organizational synergy effects by digital producing keep the vessel running successfully into the future.

The presentation will include a video-demonstration.


 

 

A copy of the full paper has not yet been submitted.

BACK TO TOP