The evaluation of scientist in popularization of science has always been a hot and puzzling issue in recent years, this paper tries to give a new angle to see it based on analysis of orientation of popularization of science today and the role change of scientist in the popularization of science with the methods and theories of mass communication and scientific sociology, etc. The paper divides into three parts as following:

(1)The new orientation of popularization of science today. Traditionally the function of popularization of science(PS) is just how to improve the scientific knowledge level of public. However taking China for example, according to several investigations of civil science literacy, PS in fact contributes very little to the improvement of scientific knowledge level of public especially compared with the science education in school. And general public is not the school student, they have not enough time and energy to continue to learn so huge amount of scientific knowledge, and on the other side, the interests and needs of public to science are so different that just to improve the scientific knowledge level of public is definitely not a cure‐all. As a result now we'd better get a new orientation of PS today to better meet various needs of public such as material benefits, recreation expectation, and democracy right etc. concerning science issues.

(2)The role change of scientist in the popularization of science. W ith the diversity and specialization trend of subjects of popularization of science is unavoidable especially due to the mass media development in this scientific and democratic society, the traditional role of scientist in the popularization activity of science would also be changed accordingly. Based on the general communication model of mass media (information sender information communication channel information receiver), this paper suggests a new communication model of scientist role in modern PS (scientific information producer information (1) scientific information sender information (2) communication channel information receiver) and discloses why scientific community has to face this reality and adapt to the new trend of the PS.

(3)The evaluation of scientist in the popularization of science today. This paper proposes to divide the scientist's into two kinds concerning the evaluation of scientist in PS: scientist individual and scientist group, and discusses their different roles in PS. When a scientist plays as an individual it's impossible to ask every scientist to take responsibility of PS, but when scientists play as a group such as an institute, a project team, a lab, etc., the thing's different because this kind of scientist group must have bigger research funding(compared with scientist individual) and alternative research instruments, and maybe have talents of PS among them. As a result of the division of "scientist¡" in PS the paper suggests a practical way for evaluating the scientist role in PS today.

In sum, the new orientation of PS today, and the role change of scientist in the PS call for a new evaluation system of scientist in PS.

 

">
 [PCST]
PCST Network

Public Communication of Science and Technology

 

The evaluation of scientist in popularization of science today

Xiaomin Zhu   Institute of Policy and Management,Peking University

The evaluation of scientist in popularization of science has always been a hot and puzzling issue in recent years, this paper tries to give a new angle to see it based on analysis of orientation of popularization of science today and the role change of scientist in the popularization of science with the methods and theories of mass communication and scientific sociology, etc. The paper divides into three parts as following:

(1)The new orientation of popularization of science today. Traditionally the function of popularization of science(PS) is just how to improve the scientific knowledge level of public. However taking China for example, according to several investigations of civil science literacy, PS in fact contributes very little to the improvement of scientific knowledge level of public especially compared with the science education in school. And general public is not the school student, they have not enough time and energy to continue to learn so huge amount of scientific knowledge, and on the other side, the interests and needs of public to science are so different that just to improve the scientific knowledge level of public is definitely not a cure‐all. As a result now we'd better get a new orientation of PS today to better meet various needs of public such as material benefits, recreation expectation, and democracy right etc. concerning science issues.

(2)The role change of scientist in the popularization of science. W ith the diversity and specialization trend of subjects of popularization of science is unavoidable especially due to the mass media development in this scientific and democratic society, the traditional role of scientist in the popularization activity of science would also be changed accordingly. Based on the general communication model of mass media (information sender information communication channel information receiver), this paper suggests a new communication model of scientist role in modern PS (scientific information producer information (1) scientific information sender information (2) communication channel information receiver) and discloses why scientific community has to face this reality and adapt to the new trend of the PS.

(3)The evaluation of scientist in the popularization of science today. This paper proposes to divide the scientist's into two kinds concerning the evaluation of scientist in PS: scientist individual and scientist group, and discusses their different roles in PS. When a scientist plays as an individual it's impossible to ask every scientist to take responsibility of PS, but when scientists play as a group such as an institute, a project team, a lab, etc., the thing's different because this kind of scientist group must have bigger research funding(compared with scientist individual) and alternative research instruments, and maybe have talents of PS among them. As a result of the division of "scientist¡" in PS the paper suggests a practical way for evaluating the scientist role in PS today.

In sum, the new orientation of PS today, and the role change of scientist in the PS call for a new evaluation system of scientist in PS.

 

A copy of the full paper has not yet been submitted.

BACK TO TOP