How the media are forming or distorting public opinion and young college on the new biotechnologies in Mexico? This is an important question to interpret in terms of future the acceptance of the same. The hypothesis is that the image that give the media broadcast on the new biotechnologies have an undoubted impact on its acceptance by the young Mexican university. To check this hypothesis we presented in this paper an exploratory research conducted at the Autonomous University of the State of Hidalgo. The panel has provided a questionnaire to 21 students in the fields of Political Science and Public Administration, Communication and history abaut the information and knowledge that they possessed of new biotechnologies, where and how they have acquired them, and their values abaut the news technologies of life. Then they gave a press pack to read news about the new biotechnologies in the national and international press. After they have been given a questionnaire to give their opinion about the same. Finally, we have analyzed the results of both questionnaires to see if there are changes in public opinion and valuation on these technologies of life before and after reading the press pack that talks about the same. This methodology helps us give a preliminary response to our initial assumption "the image that give the media broadcast on the new biotechnologies have an undoubted impact on its acceptance by the young Mexican university".

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The impact of the media in acceptance of new biotecnologías by young university mexican
A case study

Juan Taguenca   Universidad Autónoma del Estado de Hidalgo

How the media are forming or distorting public opinion and young college on the new biotechnologies in Mexico? This is an important question to interpret in terms of future the acceptance of the same. The hypothesis is that the image that give the media broadcast on the new biotechnologies have an undoubted impact on its acceptance by the young Mexican university. To check this hypothesis we presented in this paper an exploratory research conducted at the Autonomous University of the State of Hidalgo. The panel has provided a questionnaire to 21 students in the fields of Political Science and Public Administration, Communication and history abaut the information and knowledge that they possessed of new biotechnologies, where and how they have acquired them, and their values abaut the news technologies of life. Then they gave a press pack to read news about the new biotechnologies in the national and international press. After they have been given a questionnaire to give their opinion about the same. Finally, we have analyzed the results of both questionnaires to see if there are changes in public opinion and valuation on these technologies of life before and after reading the press pack that talks about the same. This methodology helps us give a preliminary response to our initial assumption "the image that give the media broadcast on the new biotechnologies have an undoubted impact on its acceptance by the young Mexican university".

A copy of the full paper has not yet been submitted.

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