Bacground: RIKEN has been one of the leading research institutes for wide range of natural sciences in Japan. RIKEN’s Brain Science Institute (BSI) celebrated its 10th anniversary at 2007 and carried out series of outreach activities. The purpose of the events was to enhance the presence of BSI for several stakeholders. Design of Events: We designed four types of events each targeting the different kinds of audiences. We expected such "segmented-market-oriented-communication" would be much more effective than non specialized general communication. These events are as follows----1) Series Talk: Five sessions of talk among neuroscientists and specialists from other fields, e.g., religious study, school teachers, Noh actor, Shogi player, musicians, architect. 2) Academic symposium targeted peer scientists and administrators. Panelists including two Nobel laureates and the President of Science Council of Japan. 3) General competition of paintings and essays by children, of which theme was the future of neuroscience. 4) Agora of Brain Science: Mixed presentations for general public laypersons including relay-talk by neuroscientists, poster presentations of 35 labs and projects from BSI.

Results: Generally speaking, all events got strong success. The number of audiences for each “Series Talk” was more than full, and about 80% of them were satisfied with the contents. The Academic Symposium gathered 450 people and many were strongly impressed with BSI’s high presence in academia. For the Competitions for Children 500 of paintings and essays were applied from elementary and middle school pupils. The Agora also gathered more than 2,000 people in total. Discussion: Our events were mainly limited within one-way outreach activities, and did not succeed in opening the fully both-way communication channel between scientists and the public. We need more strong and wide-ranged perspectives for designing the relation between BSI and the public. This is just the beginning of public communication of the BSI. Presentation Preference Poster presentation

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Public Communication of Science and Technology

 

The outreach activities for the 10th anniversary of Brain Research Institute (BSI), RIKEN
A case report of public communication of neuroscience in Japan

Osamu Sakura   University of Tokyo

Hideaki Sena   Tohoku University

Yuji Ikegaya   University of Tokyo

Taichi Isobe   University of Tokyo

Bacground: RIKEN has been one of the leading research institutes for wide range of natural sciences in Japan. RIKEN’s Brain Science Institute (BSI) celebrated its 10th anniversary at 2007 and carried out series of outreach activities. The purpose of the events was to enhance the presence of BSI for several stakeholders. Design of Events: We designed four types of events each targeting the different kinds of audiences. We expected such "segmented-market-oriented-communication" would be much more effective than non specialized general communication. These events are as follows----1) Series Talk: Five sessions of talk among neuroscientists and specialists from other fields, e.g., religious study, school teachers, Noh actor, Shogi player, musicians, architect. 2) Academic symposium targeted peer scientists and administrators. Panelists including two Nobel laureates and the President of Science Council of Japan. 3) General competition of paintings and essays by children, of which theme was the future of neuroscience. 4) Agora of Brain Science: Mixed presentations for general public laypersons including relay-talk by neuroscientists, poster presentations of 35 labs and projects from BSI.

Results: Generally speaking, all events got strong success. The number of audiences for each “Series Talk” was more than full, and about 80% of them were satisfied with the contents. The Academic Symposium gathered 450 people and many were strongly impressed with BSI’s high presence in academia. For the Competitions for Children 500 of paintings and essays were applied from elementary and middle school pupils. The Agora also gathered more than 2,000 people in total. Discussion: Our events were mainly limited within one-way outreach activities, and did not succeed in opening the fully both-way communication channel between scientists and the public. We need more strong and wide-ranged perspectives for designing the relation between BSI and the public. This is just the beginning of public communication of the BSI. Presentation Preference Poster presentation

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