Background There is only one Planet and it has its limits! The gathered facts about Global Change is alarming, but it is not to late to act. To be able to make your choice and act you have to be informed. The whole campaign consisted of four separate components; a Movie, a TV documentary, an online Game and a multimedia Website, The Planet Infact. The Movie was to get media attention. The TV‐documentary was to reach the broad public and start a debate. The Game for the younger audience and the Planet Infact ‐our part, to give a overview and a deeper understanding of the facts and the latest research about Global Change‐issues.

Objectives To improve public awareness on environmental issues, the state of the Planet, the possibilities and problems we face. To reinforce the dialogue between research and the public, bringing in scientists, communicators, educators and students to the debate, in a way that citizens can make informed choices from the range of options presented. What are the choices and what are the consequences. Through The Planet Infact we can provide citizens with a deeper understanding of the importance of choice by explaining the impact of human actions by presenting the latest research about Global Change issues.

Methods We produced the website The Planet Infact (www.forskning.se/theplanet) which contains hundreds of illustrative animations, games, educational stories and interactive video showing the latest environmental research and with evocative scenarios of the Planet today and in the future. The Internet provides attractive opportunities to present dynamic pedagogic, simple but yet instructive multimedia information material in an easily accessible way. The Planet Infact is a way of presenting research information on the Internet in a new pedagogical, innovative and exiting way. It is not only a unique way of structuring and presenting information, but it is also a working process and it is done in close collaboration with researchers thus bringing different research communication communities together. In its interesting and innovating format The Planet Infact catches the interest of people in different situations and from different backgrounds. And by using the Internet it has the potential to attract and disseminate large groups that would be difficult to attain through other medias or events. The Planet Infact is organized in a database structure allowing an efficient shift in user language, facilitating world wide dissemination and communicate environmental research. Taking advantage of the effectiveness of a multimedia approach we will help build a close connection between research and the public. In this respect, the very aim of this project is to contribute to the integration of environmental science in society.

Results The Planet Infact was part of a unique collaboration between a film production company, a science portal and Swedish Television. The campaign reached an enormous breakthrough in Swedish media. Global change issues headlined the news, and raised public awareness. The website reached in the first 3 month 100 000 unique visors. The website was translated into English and released at the AAAS Conference. The English version had in the two first month visitors from over 50 different countries. Press releases, articles, blogs and other web pages attracted attention to the production. The production has also been translated into Norwegian.

We are continuously being approached by organizations and different actors/bodies who wants to collaborate and use the production.

Conclusion Through successful collaboration The Planet has had an enormous breakthrough in Swedish media and thus reached a broad Swedish audience. The aim of the campaign was to enhance public awareness of the planet Earth; to show its limits, its treats and its possibilities. The Planet is frequently used for public educational purposes at all levels. With the English version we managed to attract an audience outside Sweden an even outside Europe.

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 [PCST]
PCST Network

Public Communication of Science and Technology

 

The Planet
A succesful communication campaign

Anna Fleetwood   Swedish Research Council

Background There is only one Planet and it has its limits! The gathered facts about Global Change is alarming, but it is not to late to act. To be able to make your choice and act you have to be informed. The whole campaign consisted of four separate components; a Movie, a TV documentary, an online Game and a multimedia Website, The Planet Infact. The Movie was to get media attention. The TV‐documentary was to reach the broad public and start a debate. The Game for the younger audience and the Planet Infact ‐our part, to give a overview and a deeper understanding of the facts and the latest research about Global Change‐issues.

Objectives To improve public awareness on environmental issues, the state of the Planet, the possibilities and problems we face. To reinforce the dialogue between research and the public, bringing in scientists, communicators, educators and students to the debate, in a way that citizens can make informed choices from the range of options presented. What are the choices and what are the consequences. Through The Planet Infact we can provide citizens with a deeper understanding of the importance of choice by explaining the impact of human actions by presenting the latest research about Global Change issues.

Methods We produced the website The Planet Infact (www.forskning.se/theplanet) which contains hundreds of illustrative animations, games, educational stories and interactive video showing the latest environmental research and with evocative scenarios of the Planet today and in the future. The Internet provides attractive opportunities to present dynamic pedagogic, simple but yet instructive multimedia information material in an easily accessible way. The Planet Infact is a way of presenting research information on the Internet in a new pedagogical, innovative and exiting way. It is not only a unique way of structuring and presenting information, but it is also a working process and it is done in close collaboration with researchers thus bringing different research communication communities together. In its interesting and innovating format The Planet Infact catches the interest of people in different situations and from different backgrounds. And by using the Internet it has the potential to attract and disseminate large groups that would be difficult to attain through other medias or events. The Planet Infact is organized in a database structure allowing an efficient shift in user language, facilitating world wide dissemination and communicate environmental research. Taking advantage of the effectiveness of a multimedia approach we will help build a close connection between research and the public. In this respect, the very aim of this project is to contribute to the integration of environmental science in society.

Results The Planet Infact was part of a unique collaboration between a film production company, a science portal and Swedish Television. The campaign reached an enormous breakthrough in Swedish media. Global change issues headlined the news, and raised public awareness. The website reached in the first 3 month 100 000 unique visors. The website was translated into English and released at the AAAS Conference. The English version had in the two first month visitors from over 50 different countries. Press releases, articles, blogs and other web pages attracted attention to the production. The production has also been translated into Norwegian.

We are continuously being approached by organizations and different actors/bodies who wants to collaborate and use the production.

Conclusion Through successful collaboration The Planet has had an enormous breakthrough in Swedish media and thus reached a broad Swedish audience. The aim of the campaign was to enhance public awareness of the planet Earth; to show its limits, its treats and its possibilities. The Planet is frequently used for public educational purposes at all levels. With the English version we managed to attract an audience outside Sweden an even outside Europe.

A copy of the full paper has not yet been submitted.

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